E-Commerce Marketing Executive

Abbott

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profile Job Location:

Shanghai - China

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

JOB DESCRIPTION:

Major Responsibilities

  • Study & recommend eCommerce strategy & initiatives to achieve the marketing objectives
  • Keep abreast with the latest trend in the online/e-commerce channel. Keep close contact and good relationship with key people at B2C partners to understand their latest strategy and tactics
  • Based on the solid analysis to come out the clear strategies and initiatives to drive incremental in e-Commerce
  • Work with product managers to make sure eCommerce initiatives compliance with brand communication guidelines and strategies at the same time to increase iWOM and brand popularity
  • Develop brand activation strategy plan & design on line campaign achieve sales goal
  • Work closely with brand team commercial team e-tailers and agencies to plan on line marketing activities
  • Develop & implement brand exposure plan to secure sufficient traffic with integrated digital & other resources
  • Achieve sales goal
  • Manage key relationship internally within brand team & sales team to strategically allocate resources to drive incremental on line

Minimum Education Required

  • University degree and above. Fluent in Mandarin & English (both speaking & writing)

Minimum Experience Required:

  • More than 5 years experience in marketing or sales with at least 1 years in e-Commerce or retail

The base pay for this position is

N/A

In specific locations the pay range may vary from the range posted.

JOB FAMILY:

Product Management

DIVISION:

ADC Diabetes Care

LOCATION:

China > Shanghai : 388 W. Nanjing Road Ciros Plaza

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Not specified

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable

JOB DESCRIPTION:Major ResponsibilitiesStudy & recommend eCommerce strategy & initiatives to achieve the marketing objectivesKeep abreast with the latest trend in the online/e-commerce channel. Keep close contact and good relationship with key people at B2C partners to understand their latest strat...
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WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more

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