Regional Marketing Manager

Work Schedule

Environmental Conditions

Job Description

As part of the Thermo Fisher Scientific team youll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the worlds toughest challenges like protecting the environment making sure our food is safe or helping find cures for cancer.

DESCRIPTION:
As a Regional Marketing Manager at Thermo Fisher Scientific youll implement strategic marketing initiatives to build growth and market position. Working in a cross-functional organization youll develop and execute comprehensive regional marketing plans aligned with global strategies. Youll collaborate across product management sales digital marketing and operations teams to create impactful campaigns that generate qualified leads and drive revenue.

Key Responsibilities

Strategic Marketing & Market Development

• Develop and execute regional marketing development plans aligned with global business objectives
• Identify growth opportunities across key segments (academia biopharma translational research)
• Marketing Strategy Planning and Execution: developing and implementing effective Go-to-Market strategies for new product portfolio and enhancing on-market products by penetrating various market segments expanding the reach of our technologies.
• Competitive Landscape analysis: optimizing product positioning based on field feedback and market dynamics differentiating PSX technologies and solutions to better fit customer needs and market dynamics

Demand Generation & Campaign Execution

• Design and implement multi-channel marketing campaigns (digital events webinars KOL engagement)
• Partner with digital marketing team to optimize lead generation nurturing and conversion
• Track campaign performance and continuously improve ROI using data-driven insights
• Lead the development of omni-marketing : developing and implementing the digital marketing strategies for campaigns to engage and expand the sales addressable market; Planning and execution the marketing communications and promotional activities including online and offline advertising publications webinars and collateral product bundles cross promotions and trade-ins both directly and through sales channels. Managing ROI-focused content and marketing campaigns.

Scientific & Product Positioning

• Translate complex proteomics technologies into clear compelling value propositions
• Collaborate with product management and scientific affairs to align messaging with product roadmap
• Support development of technical content (white papers case studies application notes)

Sales Enablement & Commercial Support

• Work closely with sales teams to drive pipeline growth and customer acquisition
• Develop sales tools training materials and customer-facing presentations
• Support key account strategies and major opportunity pursuits

Customer & KOL Engagement

• Build relationships with key opinion leaders and strategic customers
• Represent Olink at scientific conferences trade shows and industry events
• Marketing development on different therapeutic area cardio neuro oncology and immunology develop relationships with KOLs on different disease segment and market segment and build up international relationships for China KOL on certain projects and cohort studies.
• Gather voice-of-customer insights to inform product and marketing strategies
• Primary region point of contact for utilization proteomics on different disease management and solution. Facilitating inbound and outbound communication and ensuring alignment with internal stakeholders and global segment marketing
• Deliver effective training and sales enablement tools to help our BDM be more efficient and effective
  

Education & Experience

• PhD MSc or Bachelors degree in Life Sciences (e.g. Proteomics Molecular Biology Biochemistry or related field)
• 7 years of experience in marketing product marketing or business development within life sciences or biotech
• Experience in proteomics genomics or related omics technologies strongly preferred

Skills & Competencies

• Strong understanding of biomarker research translational science or drug development workflows
• Proven ability to design and execute successful marketing campaigns
• Excellent communication skills with the ability to translate scientific concepts into marketing messages
• Analytical mindset with experience using CRM and marketing automation tools
• Ability to work cross-functionally in a global matrixed organization

Preferred

• Experience working with KOLs and scientific communities
• Familiarity with digital marketing strategies and tools
• International or regional market experience