Digital Commerce Analysis and Insights Lead

ROLE SUMMARY

This role serves as the analytical engine for the Digital Commerce team driving market-shaping decisions for our new GLP-1 product in the high-growth obesity management space. You will translate complex data from social listening e-commerce platforms online clinic operations and patient service apps into actionable insights that fuel patient acquisition engagement and long-term loyalty.

You will identify unmet needs and key behavioural moments from initial awareness to retention. The ideal candidate combines deep analytical rigor a growth mindset and the ability to influence in a highly regulated consumer-oriented digital health environment.

ROLE RESPONSIBILITIES

Strategic Insight Generation: Lead deep-dive analyses into customer behaviours across social e-commerce online clinics and proprietary platforms (service apps) to identify opportunities for pull-through adherence and loyalty in the obesity care journey.

Commercial & Market Analytics: Partner with Digital Marketing and E-commerce Operations to quantify business impact of campaigns channel mix and market performance. Develop unified metrics that bridge strategic executions with commercial outcomes.

Cross-Channel Synergy: Connect insights across functions to accelerate innovation delivery correlating social sentiment with business operations.

Thought Leadership: Act as the internal expert on market dynamics competitive intelligence and emerging digital trends. Shape understanding on market motivation stigma and adherence triggers.

Measurement & Experimentation: Design and operationalize measurement frameworks for digital experiments. Track market insights and business ROI ensuring rapid iteration based on data.

PROFESSIONAL EXPERIENCE & EDUCATIONAL REQUIREMENTS

Problem-Solving & Structure: Strong capability to structure ambiguous business questions using analytical frameworks.

Digital Savvy in Pharma: Deep curiosity and proven experience with digital business models especially social commerce service solution apps and online platforms. Familiarity with obesity/weight management patient journeys is a strong plus.

Proactive Innovation Mindset: Ability to explore new data sources and translate them into practical and compliant business applications.

Stakeholder Influence & Communication: Excellent interpersonal skills to influence cross-functional leaders. Ability to present complex analysis as clear executive-ready narratives.

Strategic Partnering: Proven ability to quickly build trust with commercial clients and cross-functional teams acting as a bridge between market insights and business strategy.

Experience:

o 10 years experience with 7 years in analytics strategy consulting or market insights roles.

o Healthcare or pharmaceutical experience highly preferred.

o Experience with social listening e-commerce analytics and app data strongly preferred.

Education: Bachelors degree required. Advanced degree (MBA MS or PhD) in a quantitative discipline strongly preferred.

Pfizer is an equal opportunity employer and complies with all applicable equal employment opportunity legislation in each jurisdiction in which it operates.