Sr. Business Marketing Manager

Job Title

Job Description

• Coordinates execution and supports development of comprehensive go-to-market strategies for a mid- complex portfolio of products solutions and services aligning with the markets overall business and marketing objectives to drive market growth.
• Examines market trends competitor pricing to evaluate the effectiveness of existing pricing strategies and conducts pricing analysis thus identifying potential opportunities for optimization to enhance competitiveness and profitability.
• Develops and recommends pricing and promotion strategies that drive sales enhance market positioning and boost profitability ensuring that all strategies are data-driven to effectively respond to market dynamics and consumer behavior.
• Develops and executes end-of-life (EOL) and phase-out strategies for products including coordinating the discontinuation process managing inventory reduction communicating with stakeholders and ensuring a smooth transition for customers while minimizing business disruption and optimizing remaining product value.
• Facilitates perfect and flawless new product introductions and launches ensuring cohesive interaction with the business during the business marketing process and driving alignment with marketing strategies.
• Coordinates the marketing cadence and manages the new product introduction process across regions ensuring synchronized strategy execution and optimal market launch outcomes through meticulous planning and stakeholder collaboration.
• Implements and optimizes global assets and content with limited supervision ensuring alignment with local customer decision journeys and effective support for campaign and program objectives.
• Defines sophisticated portfolio positioning strategies by analyzing customer decision journeys and sales cycles identifying opportunities to enhance conversion rates and strengthen the portfolios market presence across diverse segments.
• Measures and monitors category analytics and consumer insights continuously addressing performance gaps and knowledge deficits to drive strategic decision-making and improve overall consumer engagement and market success.
• Forms cross-functional teams required to plan and execute product launches identifying target customer personas and ensuring alignment with global strategy and overall business and marketing strategy.