MAIN TASKS AND RESPONSIBILITIES
SEEDING & PRESS RELEASE
Work hand in hand with PR Executive on the seeding strategy to influencers and medias to increase Guerlains awareness. Executing all seeding deliverables for new launches campaigns/ festivals with internal PR team for Local Market.
Ensure all seeding quantities and inventories are available in a timely manner.
Adapt and disseminate Press Releases pitch targeted stories and send gifts to build robust relationship with key media/ KOL contacts.
Support retailers communication in regards to new assets creatives request and information on short copywriting (when needed).
EVENT MANAGEMENT
Source plan and liaise with third party suppliers (i.e. floral F&B activity vendors) for the execution of PR events.
Manage the preparation of logistic arrangement for PR events including set-up gifts arrangement with AOG (Art of Gifting) RSVP list and follow-up post-event contacts.
Assist in planning coordinating executing events i.e. key launches/ trade/ in-store events for Media/ KOL or involving media front (e-symposium).
ADMIN SUPPORT AND MONTHLY REPORTS
Monitor media coverages for every activation.
Submit monthly PR clippings and weekly newsletter to regional
Weekly internal report to measure effectiveness of media/ KOL engaged organic coverage gift tracking.
Competitor analysis: Always be at the top of the game! Check out which media/ KOL that are relevant with high influencing power engaged by competitor brand.
Connect to each media and KOL on a regular basis to understand their upcoming interest on coverage (Editorial) and propose relevant advertorial (on key launches)
Admin support: Ensure smooth delivery for seeding arrange meetings with key KOL and Media support internal marketing team with proper documentation for any inventory orders/ gift tracking events flow and rundown extra support in events when needed.
Qualifications :
QUALIFICATIONS
Internship Duration: Jul Dec 2026 on full time basis
University students who is passionate for luxury beauty Brand exposure and proud to be the ambassador of the brand to nurture Guerlain DNA Heritage and be at the in-depth level of PR and Marketing.
Appreciate and explore creativity in the world of luxury universe.
Possess teamwork independent high-motivated and high-performing in tight deadlines.
See the positive light in any situation be a motivator and able to speak for the brand.
Remote Work :
No
Employment Type :
Intern
Benefit Cosmetics is the San Francisco-based makeup brand, part of the worlds leading luxury group, LVMH. Awarded as the No. 1 Brow Brand Worldwide, Benefit is synonymous with fun instant beauty solutions and witty tongue-in-cheek storytelling. Founded in 1976 by 2 sisters, Jean and ... View more