Associate, Media

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planetclientsand communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

• BeExtraordinarybyLeading CollectivelytoInspire transformational Creativity.

• Create anOpenenvironment byBalancing People and Client ExperiencesbyCultivating Trust.

• LeadOptimisticallybyChampioning Growthand DevelopmenttoMobilize the Enterprise.

Role Summary and Impact

We are looking for a highly motivated Associate to join the WPP Media Clients Team. As the primary point of contact for a portfolio of clients you will manage their advertising needs end to end across all channels (may include digital/non-digital or biddable/non-biddable). Your primary responsibilities will include developing and maintaining strong relationships with clients understanding their business goals and translating these into effective advertising strategies. You will oversee the entire campaign lifecycle from initial strategy and planning to setup execution and ongoing optimization. Your role is crucial in ensuring that campaigns are delivered on time within budget and meet or exceed client expectations. Through meticulous planning and continuous performance analysis you will drive successful outcomes and deliver exceptional value to our clients.

3 Best things about the job:

1. Opportunities for professional development and growth.
2. Opportunity to interact and learn from the best people in WPP Media to drive excellence in media content and technology.
3. Grow your potential in a team culture built on collective energy passion collaboration and support.

Key Responsibilities:

Client Relationship & Servicing:

• Client Champion:Proactively communicate with clients providing regular updates on campaign performance industry trends and new opportunities. Manage client expectations effectively and ensure their satisfaction with our services.
• Trusted Advisor:Build and maintain strong long-lasting relationships with clients based on trust transparency and proactive communication. Become a trusted advisor providing strategic guidance and recommendations to help clients achieve their business goals.

Account Management & Strategy:

• Data-Driven Approach: You will leverage a data-driven approach to optimize campaign performance and drive client success.
• This involves utilizing advanced analytics and data insights to inform strategy planning and execution.
• You will analyse key performance metrics identify trends and make data-backed decisions to enhance the effectiveness of advertising campaigns.
• Strategic Insight: Develop a deep understanding of client businesses target audiences competitive landscapes and industry trends.
• Goal-Oriented Planning: Collaborate with clients to define clear and measurable campaign objectives aligning advertising strategies with overall business goals.
• Cross-Channel Expertise: Develop comprehensive advertising strategies and media plans across all relevant channels.
• Management: Determine appropriate budgets and allocate resources effectively across different channels to optimize campaign performance.

Implementation & Operations:Seamless Execution: Implementation of advertising campaigns across all channels ensuring timely launch and accurate setup.

• Budget Control: Manage campaign budgets and track spending meticulously to ensure optimal ROI and client transparency.
• Team Collaboration: Collaborate effectively with internal teams (e.g. creative analytics) to ensure seamless campaign execution and alignment with client expectations.
• Performance Monitoring: Monitor and Optimize campaign performance closely using analytics tools to track key metrics and identify areas for improvement.

Optimization & Reporting:

• Data-Driven Optimization: Regularly analyse data to uncover insights adjust strategies and implement changes that enhance campaign performance.
• A/B Testing: Conduct A/B testing to identify the most effective campaign elements and optimize for conversions engagement and other key performance indicators.
• Insightful Reporting: Generate regular reports that clearly communicate campaign performance insights and recommendations to clients in a digestible and actionable format.
• Strategic Analysis: Analyse campaign data to identify trends opportunities and areas for improvement providing strategic recommendations to clients for future campaigns.

Skills and Experience

• Ability to work independently and as part of a team in a fast-paced deadline-driven environment.
• Strong communication presentation and interpersonal skills with the ability to build strong relationships with clients and internal stakeholders.
• Strong understanding and hands-on experience with all major advertising channels (may include biddable/digital channels like search social and programmatic as well as non-biddable/non-digital channels like TV Print Radio OOH/DOOH Cinema Digital IOs etc).
• Proficiency in using analytics tools (e.g. Google Analytics Adobe Analytics Evogenious (TV) Clear Decisions Excel PowerBI to track campaign performance generate insights and inform optimization strategies.
• Strong analytical and problem-solving abilities with a data-driven approach to campaign planning management and optimization.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

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