Customer Success Associate DirectorDirector Consumer & Behavior Insights and Brand

ABOUT THE ROLE 

The Customer Success Associate Director/Director role is a mid-level leadership role responsible for driving client value realization retention and growth through advanced quantitative analytics and customer success leadership across different client sectors in Singapore while contributing to Customer Success strategy and capability development across APAC.

This role serves as a trusted advisor to complex high-value clients translating data measurement frameworks and analytical insight into clear business outcomesinforming brand strategy portfolio optimization pricing performance measurement and go-to-market decisions.

The role balances client advisory and commercial accountability ensuring NIQs quantitative solutions consistently deliver measurable impact and long-term client partnerships.

KEY RESPONSIBILITIES 

Client Advisory & Strategic CS Leadership

• Serve as advisor to key clients guiding strategic decisions across growth strategy performance measurement portfolio optimization and ROI tracking.
• Lead executivelevel client engagements ensuring insight is clearly linked to commercial and strategic outcomes.
• Own senior client relationships across Singapore acting as the primary escalation point and strategic partner.
• Partner with Sales and Commercial leaders to influence renewals expansions and longterm account growth strategies.

Quantitative Excellence & Insight Application

• Oversee the effective application of NIQ quantitative solutions including tracking panel data advanced analytics modelling and performance metrics.
• Ensure analytical outputs are translated into clear narratives dashboards and decision frameworks that senior clients can act on.
• Set quality standards for insight interpretation analytical rigor and value realization not just data delivery.
• Promote thought leadership on measurement analytics best practices and datadriven decision making internally and externally.

Customer Success & Value Realization

• Drive consistent CS excellence across accounts: onboarding adoption value delivery renewal readiness and expansion identification.
• Establish and monitor success metrics value KPIs and outcome tracking aligned to client business objectives.
• Identify risk early and proactively implement success recovery plans to protect revenue and client satisfaction.
• Champion bestpractice NIQ products playbooks in the FMCG practice area.

People Leadership & Capability Development

• Lead and develop Quantitative Customer Success Analysts in Singapore.
• Build strong analytical and commercial capability within the team including data storytelling consultative skills and stakeholder influence.
• Drive structured capability uplift talent development and succession planning within the CS community.
• Foster a culture of accountability insightled thinking and client impact.

CrossFunctional & Regional Collaboration

• Partner closely with Sales Analytics Product and Operations to deliver integrated outcomefocused client solutions.
• Collaborate with Singapore and APAC CS leadership on standardization productivity and transformation initiatives.
• Represent the CBI Brand CS function in regional forums planning cycles and strategic programs.

Qualifications :

• Bachelors or Masters degree in Business Economics Statistics Data Science Marketing Mathematics or related field.
• 10 years experience in quantitative research analytics insights or customer success roles with people management exposure.
• Proven track record in driving measurable client value renewals and growth through analyticsled solutions.
• Strong expertise in quantitative methodologies performance measurement modelling dashboards and analytics interpretation.
• Experience managing complex multimarket clients within matrixed and multicultural organizations.
• Strong business acumen with the ability to link data outputs to commercial impact.
• Experience in handling multi-market studies.
• Experience working with Singapore public sector clients and government stakeholders is essential. Experience in the finance or insurance sector would be an added advantage.
• Basic understanding of RMS data would be advantageous

Core Skills & Competencies

• Advanced quantitative and analytical expertise
• Customer Success and value realization focus
• Strategic thinking and commercial acumen
• People leadership coaching and performance management
• Crossfunctional collaboration and stakeholder influence
• Data storytelling presentation skills and executive communication

Additional Information :

Our Benefits

• Flexible working environment
• Volunteer time off
• LinkedIn Learning
• Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process including résumé screening candidate assessments interview scheduling job matching communication support and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQs principles of fairness transparency human oversight and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions require accommodations or wish to request human review were permitted by law please contact your local HR representative. For more information please visit NIQs AI Safety Policies and Guiding Principles: NIQ

NIQ is the worlds leading consumer intelligence company delivering the most complete understanding of consumer buying behavior and revealing new pathways to 2023 NIQ combined with GfK bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insightsdelivered with advanced analytics through state-of-the-art platformsNIQ delivers the Full View. NIQ is an Advent International portfolio company with operations in 100 markets covering more than 90% of the worlds population.

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Our commitment to Diversity Equity and Inclusion

At NIQ we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race color religion sex (including pregnancy sexual orientation or gender identity) national origin age disability genetic information marital status veteran status or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion please visit the  Work :

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Employment Type :

Full-time