Whiskey Education & Advocacy Manager

Your manager: Head of Brand Architecture & Activation - Royal Salute & Midleton

Team: Marketing

Location: Chiswick London

We operate a hybrid working approach which allows you to manage your time between home and office.

Be part of something big

We are Pernod Ricard a leading company in the global spirits industry with over 19000 employees globally. We own 16 of the worlds top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries including: Absolut vodka Ballantines Chivas Regal Royal Salute and The Glenlivet Scotch whiskies Jameson Irish whiskey Martell cognac Havana Club rum Beefeater Malfy and Monkey 47 gins Malibu liqueur Mumm and Perrier-Jouët champagnes.

Here in the UK

In the UK Pernod Ricard is made up of 4 businesses:

• Pernod Ricard UK which markets sells and distributes our products in the UK market

• Chivas Brothers the largest brand company in the Group responsible for the production and management of our award-winning Scotch whisky portfolio

• Pernod Ricard Global Travel Retail the global and EMEA home of the groups duty free air travel and cruises business.

• The Absolut Group the brand owner of our global white spirits portfolio whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2000 employees in the UK headquartered in London in a brand-new office designed with sustainability conviviality and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team

This position sits in our Chivas Brothers business. At Chivas Brothers our 1600-strong team across 27 sites is committed to upholding the heritage of Scotch and ensuring its sustainable future as well as opening it up to new audiences across the globe.

Royal Salute is not simply a Scotch whisky it is a world of nobility craftsmanship and modern cultural relevance. As the brand continues to elevate Prestige Scotch through exceptional liquids extraordinary experiences and deep relationships with High-Net-Worth Individuals (HNWIs) across the globe we are seeking an Education & Advocacy Manager to help shape its next chapter.

Your unique contribution

The Education & Advocacy Manager plays a critical role in protecting and elevating Royal Salutes prestige equity worldwide.

This role ensures:

• Flawless delivery of high-value advocacy experiences notably the Tower of London HNWI programme.
• Global consistency in brand storytelling and education through clear advocacy frameworks and tools.
• Incremental net sales growth via education-led engagement within the Private Casks Programme.

You will have three main areas of responsibility:

1. Lead Prestige Advocacy Programme

Tower of London Experience (HNWI & VIP Programme)

• Own end-to-end execution of the Royal Salute Tower of London experience.

• Ensure flawless operational delivery aligned with luxury standards.

• Maintain strong collaboration with internal stakeholders and external partners.

• Safeguard brand credibility at one of Royal Salutes most prestigious consumer touchpoints. Continuously elevate the experience to reflect evolving HNWI expectations.

2. Build Global Brand Education & Advocacy Framework

• Architect and own the global Royal Salute Brand Education & Advocacy strategy establishing a vision that elevates brand authority across markets and luxury tiers.

• Develop and institutionalise the Royal Salute Brand Bible (history craft codes of luxury portfolio narratives) as the definitive global source of truth ensuring consistency.

• Design and implement the Prestige Mentoring & Advocacy Playbook building world-class ambassador capability and embedding structured excellence across markets. Build scalable education tools adaptable across regions and luxury tiers.

3. Drive Private Casks Programme

• Enable education-led selling and client hosting partnering with the events team to elevate HNWI engagement and conversion.

• Support coordination with PCMs on packaging personalisation bespoke development timelines and international shipping.

• Support 2026/27 private casks program definition.

Who youll be working with

Internally youll work with global brand teams local Private Client Managers (PCMs) Communication PR & Event teams.

Externally your contacts will include programme partners hospitality and experiential agencies luxury retail partners & Prestige on-trade accounts.

Your blend of talent

This position could be right for you if you have:

• Proven experience in advocacy ambassadorial and/or education leadership roles.
• Strong background within Whiskey; luxury good or high-net-worth (HNWI) client environments are a plus.
• Demonstrated ability to design and implement global advocacy frameworks and scalable toolkits.
• Solid experience in leading event strategy and delivering premium experiential programmes.
• Commercial skills with experience supporting high-value sales programmes and revenue growth initiatives.

Our mix of benefits

For your health we offer private medical insurance income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days annual holiday your employee pension share incentive plan season ticket loans payroll giving and more!

You can access lots of gifts & discounts including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar employee-run networks a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way

We have our own way of doing things. We call it conviviality! Its our way of being and something unique you feel and experience when working for Pernod Ricard.

Were committed to conviviality and with this youll be Proud to Belong to our Pernod Ricard family. Youll be Empowered to Perform supported to succeed and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

Were committed to diversity and inclusion

People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as Créateurs de Convivialité.

We promote diversity and inclusion throughout our business and supply our teams we proactively foster a diverse work force and an inclusive culture an environment where we can truly be ourselves.

We will assess your application for this role based on your skills experiences and achievements not your gender age ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.

Similarly if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process please let us know.

Responsible drinking

As Créateurs de convivialité we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.

In our culture we want to create diverse teams in which our differences contribute to our success. Therefore all are welcome at Pernod Ricard regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business we work together with industry members civil society governments local authorities and UN bodies to promote responsible drinking.