Influencer Strategy Lead

Mexico City - Mexico

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit

At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:

Be Extraordinary by Leading Collectively to Inspire transformational Creativity.

Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.

Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.

About EssenceMediacom: A Leading WPP Media Brand

EssenceMediacom is a new breed of media agency. Grounded in analytics & insights and powered by data & technology we believe in the power of media and creative to drive breakthroughs for the worlds best brands. We help clients understand the modern marketing paradox and discover the breakthroughs brands need to win with their consumers. We are designed for the new communications economy built on data & technology built for people & algorithms built around diverse schools of thought built to test & learn at scale and crucially built to evolve.

Role Summary and Impact

Design the annual and tactical Influencer Marketing strategy for the Coca-Cola portfolio including macro-projects such as FWC 2026.
Define success KPIs conversion funnels and measurement methodologies (ROI Sentiment CPA).
Act as a strategic consultant (C-Level) for Content Managers defending and justifying recommendations with data.
Orchestrate the integration of the influencer strategy with other WPP disciplines (Media PR Social).
Oversee risk mitigation and ensure total Brand Safety in all activations.

Skills and Experience

Bachelors degree in Marketing Communication International Business or Advertising. A postgraduate degree or masters degree in Digital Marketing Strategy or Data Analytics is desirable.
English advanced
Required experience in transnational network agencies managing Tier 1 Mass Market Consumer Goods (FMCG) accounts. Proven experience in macro-event campaigns global sponsorships or Sports Marketing is required.
7 to 9 years of general experience in Digital Marketing or PR with at least 4 to 5 years leading Influencer Marketing strategies.

Skills

Business acumen and advanced analytical thinking.
Storytelling and exceptional presentation/negotiation skills.
Conflict resolution skills.
Emotional intelligence and resilience to handle extreme pressure from Tier 1 clients.
Cultural Relevance: A perfect pulse on pop culture music gaming and sports.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.

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Please read our Privacy Noticefor more information on how we process the information you provide.

About WPPWPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and...