Lead UX Designer

Position Purpose:

Werelooking for aLead UX Designerto own the end-to-end user experience for our web and mobile eCommerce platforms. This is a critical high-impact role shaping how trade professionals interact with our digital tools;helping them find buy and trackorderseffortlessly whethertheyrein the field or at the office.As a strategic partner across product engineering and marketing you will lead UX for a large-scale web redesign initiative evolve our mobile experience and drive adoption engagement and retention through intuitive pro-grade design.Your work will directlyimpactour users in the B2B eCommerce space helping them navigate complex workflows with ease and efficiency. This is a leadership role requiring both strategic vision and hands-on designexpertise.

Key Responsibilities

• Define and drive the overall UX/UI design vision and strategyfor HeritagePlusB2B eCommerceacross web and mobile.

• Lead and mentor UX/UI designers fostering creativity collaboration and professional growth.

• Championuser-centereddesign principlestoensure that we have Industry leading digital experiences.

• Translate businessobjectivesand advocate for theuserneeds by creating design solutions that align with both the usersexperience and company goals.

• Leaduser researchefforts usability testing andheuristicanalysis to inform design decisions.

• Develop user personas journey maps wireframes and prototypes to conceptualize and test ideas.

• Define andmaintaindesign systems style guides andcomponentlibraries to ensure design consistency.

• Ensure responsive accessible mobile-first design is baked into every deliverable.

• Partner withproductleadersto align design goals with product roadmaps and priorities.

• Negotiate across departments and with leadership to make compelling cases based on data best practices or future facing implications.

• Work closely with development teams to understand technical constraints and ensure feasibility.

• Present design concepts and decisions to stakeholders incorporating feedback as needed.

• Partner with Marketing to ensure consistency of branding and messaging alignment.

• Analyze user behavior and feedback toidentifyopportunities for design optimization.

• Stay current with industry trends tools and best practices to keep our designs innovative and competitive.

• Implement processes to measure the impact of design on key performance metrics.

• Identifyandimplement process improvements that help the team deliver high-quality work faster.

Reports to: VP of Heritage Digital

Direct Reports:Yes; 1 existing & 1 to be hired

Travel Requirements:Occasional

Minimum Qualifications:

• 5-7years of experience in UX/UI designor product designwith at least 2 years in a leadership role.

• Demonstrated experiencedesigningforcomplex digital productspreferably eCommerce or transactional workflows.

• Experience working in Agile environments and collaborating with cross-functional teams.

Skills & Competencies

• Strategic Design Leadership: Ability to translate business goals and user insights into actionable design strategies; experience shaping product direction and roadmaps.

• User Research & Discovery: Proficient in planning and synthesizing user research and usability testing into effective design solutions.

• Design Execution:Expertiseleading design from discovery through delivery including wireframes prototypes and final UI for web and mobile platforms.

• Technical Design Skills:Proficiencyin design and prototyping tools (e.g. Figma Sketch) with a strong understanding of design systems accessibility standards (WCAG) and responsive design principles.

• Collaboration & Communication: Strong communicator withdemonstratedEQ able to influence stakeholders mentor designers and drive cross-functional initiatives.

• Problem Solving Mindset: Proactive growth-oriented approach with a focus on experimentation learning and continuous improvement.

Preferred Qualification:

• 710 years of UI/UX or product design experience including work on largescale ecommerce or complex B2B platforms.

• Experience leading multidisciplinary design efforts across product lines or customer journeys.

• Background indesigning forprofessional users contractors or other specialized B2B audiences.

• Prior experience working with or contributing to a robust design system.

Preferred Skills & Capabilities

• Strong ability to use data research and experimentation to guide design decisions.

• Familiarity with analytics tools to interpret user behavior andoptimizedesigns.

• Ability to balance user needs with business goals and technical constraints.

• Knowledge of front-end development technologies (e.g. HTML CSS JavaScript ReactNative) to bridge the gap between design and development.

• Experience redesigning the end-to-end user experience journey and web & mobile app platforms using data-informed methods.

Minimum Education:Bachelors degree in designhuman-computerinteractionor equivalent experience

Preferred Education:Masters degree in HumanComputer Interaction (HCI) Interaction Design User Experience Design Information Architecture Cognitive Psychology ora relatedfield.

Competencies:

• User CenteredDesign

• Interaction Design

• Visual Design

• Information Architecture

• Design Systems Thinking

• Research & Insight Gathering

• Data InformedDesign

• Problem Solving

• Collaboration

• Communication & Storytelling

• Leadership & Mentorship

• Agility & Resilience

PreferredCertifications:

• Nielsen Norman Group (NN/g) UX Certification or UX Master Certification

• Interaction Design Foundation (IDF) UX Design certifications

• UX Research certifications (NN/g IDF or similar)

• Figma certification (oncebroadly available; some companies recognize advanced coursework)

• Accessibility certifications (e.g. IAAP Certified Professional in Accessibility Core Competencies)

Location:McKinney TX (Hybrid)