Creative Lead Brand Content

Solihull - UK

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Job Summary

OVERVIEW:

Brand Content Long-Term Brand World & Storytelling

Gymshark is growing fast more stories more content more platforms more pace. As output scales our brand world needs to stay sharp coherent and culturally relevant no matter how fast things move.

The Creative Lead for Brand Content exists to define scale and protect Gymsharks broader brand world. Youll build the storytelling frameworks creative standards and rhythms that hold everything together as the volume increases ensuring our brand shows up with clarity consistency and long-term intent across every channel.

This is the role that shapes how the world understands Gymshark: who we are what we stand for and how our brand story evolves over time.

Your mission: Build sustainable brand value by defining the brand world that everything else sits within.

This means:

Strong frameworks.
Bold narrative clarity.
Social-first creative systems.
Elevated craft.
Consistency without compromise.
The ability to keep raising the bar even as output accelerates.

WHAT YOULL BE DOING:

Brand World & Storytelling Leadership
Define Gymsharks seasonal brand storytelling with the Head of Creative setting overarching narratives across campaigns and BAU.
Build and embed a clear storytelling framework to guide content and campaigns across the brand ecosystem.
Ensure brand expression is emotionally and culturally relevant aligned with long-term brand goals as output scales.
Social-First Brand Expression
Lead social-first storytelling designed natively for platforms and adaptable across formats.
Turn brand strategy and community insight into scalable content ideas that build recognition and affinity.
Maintain consistent tone art direction and narrative while enabling platform-native execution.
Creative Leadership & Craft
Raise the creative standard for brand storytelling ensuring distinctive Gymshark output at scale.
Mentor and develop creatives strengthening storytelling art direction and platform thinking.
Own the brand narrative layer supporting the Head of Creative with clarity and structure.
Collaboration & Influence
Partner with Brand Marketing and Campaign teams to ensure cohesive creative across the calendar.
Safeguard brand consistency while enabling flexibility for product and key moments.
Influence stakeholders by setting clear standards frameworks and creative direction.

WHAT YOULL NEED:

Essential:

Proven experience leading high-frequency product launches and campaign moments delivering high volumes of creative work at speed while maintaining strong brand consistency.
A standout portfolio demonstrating big-idea thinking strong storytelling and channel-first execution in fast-paced environments.
Exceptional art direction and creative judgement able to define and uphold a clear visual standard across teams formats and outputs.
Strong cultural awareness translating real cultural insight into work that feels timely relevant and authentic.
Deep understanding of social platforms and behaviours creating ideas designed natively for social while aligned with the broader brand.
Experience leading and developing senior creative talent bringing clarity and momentum to teams under pressure.
Proven ability to maintain creative excellence in high-tempo environments through structured calm leadership.
Confident communicator able to present creative thinking challenge ideas constructively and influence senior stakeholders.

Option for this role to be FTC or permanent. You must be able to attend GSIQ (Solihull) offices a minimum of 3 days per week; London based professionals considered with regular travel to Birmingham Solihull.

CLOSING DATE: Monday 16th March 2026

As a part of the interview process you will receive a detailed JD and a meeting with the Brand TA Manager who will be able to answer any questions you may have relating to this opportunity.

BELONGING AT GYMSHARK.

Our mission is to be a place where everyone belongs. Were an equal opportunities employer and for us that means we always strive to be as inclusive as possible in all aspects of employment right from your application. Were committed to finding reasonable adjustments* for candidates with specific needs or have a disability during our recruitment process and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. *If youd like to request a reasonable adjustment please email .

ABOUT US.

Were here to unite the conditioning community. We believe that putting the sweat in today prepares us for tomorrow. So we give people the tools they need to reach further go faster be stronger. We celebrate those who show up for themselves to be their physical or mental best whatever that means for them. Its what we want for our community and our team. A team thats growing rapidly around the world. A collective of talented individuals working together to invent Gymsharks future. Our plans are ambitious and were looking for people who want to join us for the ride our growth will be your growth.

THE PERKS.

Standard benefits include:

Performance-based Bonus opportunity
Funded Healthcare benefit
25 days holiday additional day for your birthday & Bank Holidays
Contributory Employer pension scheme
Flexible benefits programme including salary sacrifice EV scheme dental insurance cycle to work tech scheme holiday trading
Gymshark Employee Discount & long service awards
Access to High Street cashback and discounts
Financial Physical and Mental Wellbeing Support
Enhanced Family Leave package
Life Assurance

Office location specific benefits include (IQ):

Gym Membership to The Lifting Club (LC)
Onsite lunch provision & coffee bars
EV charge points available

Office location specific benefits include (LDN):

Funded multi-site fitness membership

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

OVERVIEW:Brand Content Long-Term Brand World & StorytellingGymshark is growing fast more stories more content more platforms more pace. As output scales our brand world needs to stay sharp coherent and culturally relevant no matter how fast things move.The Creative Lead for Brand Content exists to ...