Paid Social Media Specialist

About WPP

WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.

As aPaid Social Media Specialist you will be responsible for the end-to-end activation optimisation and performance delivery of paid social campaigns primarily acrossMeta and TikTok with working capability acrossLinkedIn Snapchat and Pinterest.

You will deliver accurate campaign setup pacing troubleshooting and optimisation and produce clear performance reporting and commentary. You will work closely with onshore teams and offshore support to deliver high-quality outcomes at scale while contributing to operational excellence best practice and continuous improvement.

Key Roles and Responsibilities:

• Industry leadership: Work at the forefront of digital innovation within one of the most dynamic and fast-growing markets. Stay informed about emerging platform capabilities measurement changes and industry trends impacting paid social performance in New Zealand and globally.

• Professional growth: Leverage cutting-edge tools and platforms includingMetaTikTok and additional paid social platforms (LinkedIn Snap Pinterest). Use platform automation and AI-enabled features (e.g. automated rules bid strategies campaign/creative optimisations) to improve performance and workflow efficiency.

• Impactful collaborations: Collaborate with internal teams (strategy planning creative analytics) and offshore activation support to deliver consistent high-quality output. Contribute to a culture of test-and-learn and performance excellence across accounts.

Core Skills Required:

• 23 years of hands-on paid social experience(agency experience preferred).
• Strong expertise in planning activating and optimising paid social campaigns across key platforms (especiallyMeta and TikTok; plusLinkedIn Snapchat Pinterest).
• Strong understanding of performance metrics and optimisation levers (e.g.CPA ROAS CTR CPM CVR).
• Proven ability to manage budgets pacing and QA to ensure campaigns are implemented to best practice standards.
• Proficiency in performance reporting and data analysis (often inMicrosoft Excel) with exceptional attention to detail.
• Excellent communication and stakeholder management skills; able to explain performance drivers and recommended actions clearly.
• Comfortable working across multiple accounts/priorities while maintaining high-quality outputs.
• New Zealand media agency experience.
• Understanding of tracking and measurement implementation (e.g.Meta Pixel TikTok Pixel GTM).
• Experience using reporting/measurement tools (e.g.GA4 Looker Studio).
• Experience working with offshore teams and structured delivery models.

Attributes for Success:

• Strategic mindset with an eye for innovation and operational efficiency.
• Exceptional attention to detail and ability to manage multiple priorities.
• Team-oriented with a collaborative approach to problem-solving.
• Adept at working under pressure while maintaining high-quality outputs.
• Curious and proactive in identifying opportunities to test learn and improve performance.

In Depth this role will focus on

Product

• Responsible for end-to-end set up of paid social campaigns across relevant platforms (Meta TikTok LinkedIn Snapchat Pinterest).
• Ensure regular quality assurance (QA) checks are undertaken (locally and with offshore support) so campaigns are set up to defined best practice standards.
• Monitor campaign performance and pacing to ensure all activity delivers as expected; troubleshoot and optimise as necessary to improve outcomes.
• Support full-funnel activity (prospecting retargeting conversion) aligned to client objectives and KPIs.
• Identify opportunities to test and innovate in the paid social space; share recommendations with stakeholders and support client backing where required.
• Work with your line-manager to develop and implement testing/learning agendas that drive clear and actionable insight on each platform.

Partners

• Building and maintaining relationships with key media partners includingMeta Snap TikTok Pinterestand others as required.
• Collaborate with platform representatives and internal stakeholders to stay across best practices and beta opportunities.
• Act as a paid social point-of-contact for internal teams ensuring continuing confidence in the quality of activation and reporting outputs.

Profitability

• Ensure accurate and timely fulfilment of mandatory agency finance processes related to campaign delivery (pacing reporting accuracy and budget reconciliation).
• Work with offshore and local teams to ensure processes are followed to minimise finance queries and enable smooth invoicing/payment cycles.

People

• Work closely with your line-manager to ensure workloads are prioritised deadlines are met and quality standards are maintained.
• Participate in internal meetings and training sessions to contribute to a collaborative and friendly paid social community.
• Support junior team members (where applicable) through consistent ways of working documentation and best practice guidance.

Growth & Marketing

• Share relevant and insightful commentary internally for the broader agency (platform changes learnings performance insights).
• Collaborate with key stakeholders to identify and showcase examples of great work from within the team.

#LI-Promoted

Please read our Privacy Noticefor more information on how we process the information you provide.