Senior Growth Marketing Manager (Paid + ABM)

Tracksuit Limited

Job Location:

Auckland - New Zealand

Monthly Salary: $ 132000 - 182000

Posted on: 15 hours ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

At Tracksuit were building an incredible product that our customers LOVE and use every day. Our vision is to be used in every strategic growth conversation for the best consumer brands of today and tomorrow. Were doing this by becoming the common language to measure understand and communicate the value of brand building. Weve built beautiful always-on radically affordable brand tracking. At just under 5 years old were incredibly grateful and excited to be working with over 1000 epic brands across the US UK AU & NZ like Doordash Adore Beauty Bondi Sands Milkrun and more.

Please note: This role can be based in either Sydney Australia or Auckland New Zealand.

Are you Tracksuits new Senior Growth Marketing Manager (Paid ABM)

As Tracksuits Senior Growth Marketing Manager (Paid ABM) youll own our demand generation programme end-to-end from paid acquisition campaigns across LinkedIn Google and Meta to integrated ABM programmes that identify engage and convert our most important accounts across every market we operate in. Youll be the primary driver of scalable data-driven customer acquisition through paid channels with a sharp focus on ROI efficiency and building a predictable pipeline.

This is a dual-discipline role in the best sense. On one side youll run paid acquisition across LinkedIn Google Meta and emerging channels with a relentless focus on ROI and qualified pipeline. On the other youll build and run integrated ABM programmes that go well beyond digital orchestrating campaigns across multiple touchpoints to reach and convert our most important accounts.

Youll need to move fluidly between performance marketing and account-based thinking knowing when to cast wide and when to go deep. Youll also bring genuine fluency in AI tools and automation using them to build smarter systems that compound performance over time rather than just running campaigns manually.

Success means building a scalable paid acquisition engine that drives qualified pipeline across ANZ US and UK with clear visibility on ROI CAC and channel performance.

As our Senior Growth Marketing Manager (Paid ABM) youll be responsible for:

Own paid acquisition and drive full-funnel performance

- Build and scale campaigns across LinkedIn Google Ads Meta and emerging channels with a relentless focus on ROI and driving qualified pipeline not just in-platform metrics.
- Think end-to-end: from audience targeting and ad creative through to the click landing page experience and conversion. You own the whole journey not just the top of it.
- Partner with our organic lead on landing page and conversion strategy ensuring paid and owned channels work as a joined-up system.
- Own budget allocation across paid channels with clear data-driven reporting on performance against pipeline targets.

Test and scale new channels with confidence

- Develop a structured experimentation framework for emerging paid channels with clear hypotheses test designs and scaling criteria.
- Move quickly from idea to test to verdict documenting learnings and building a compounding library of what works for Tracksuits ICP.

Lead integrated ABM programmes that go beyond digital

- Partner closely with sales to build and run ABM campaigns that orchestrate multiple touchpoints across the buyer journey. Youll think across channels and formats to create coordinated moments that land with the right people at the right time.
- Use intent data and audience signals to identify in-market accounts prioritise your focus across ANZ US and UK and build account-specific messaging that resonates.
- Design campaign sequences that move target accounts through the funnel combining paid outreach personalised content and offline touchpoints into a coherent experience.

Build AI-powered systems for scalable performance

- Leverage AI tools and automation to build systems that drive scale whether thats automating reporting personalising ad creative at scale or building agents that surface performance insights faster.
- Bring a builder mindset: youre not just running campaigns youre building infrastructure that compounds over time.

Drive creative performance in partnership with the marketing team

- Work closely with Design Product Marketing and Content teams to develop high-performing ad creative and messaging that converts at every stage of the funnel.
- Bring a strong informed perspective on what makes effective paid creative: not just the numbers but the instinct and judgement behind them. Youll push creative quality upstream not just report on what performed.
- Build a tight feedback loop between performance data and creative development so that decisions are grounded in whats actually working.

What youll bring with you

5 years in a performance or growth marketing role ideally in a B2B SaaS environment.
Proven experience across multiple paid channels not just LinkedIn and Google but with a demonstrated willingness to test and scale beyond the obvious.
Ownership & Bias for Action: Takes full accountability for paid channel performance and moves quickly to test learn and optimise.
Full-Funnel Thinking: Looks beyond in-platform metrics to understand and optimise the entire journey from impression to pipeline.
Creative Conviction: Has a strong informed point of view on what makes effective paid creative pushing creative quality upstream rather than just reporting on what performed.
Generalist Range: Comfortable spanning multiple paid disciplines and channels with the curiosity and confidence to test new ones.
AI Fluency: Actively uses AI tools and automation to build smarter more scalable systems not just to move faster but to build better.
Commercial Acumen: Connects every tactic and experiment directly to pipeline and revenue outcomes.
Integrated Campaign Thinking: Designs ABM programmes that orchestrate multiple channels and touchpoints understanding that the best campaigns go beyond ad platforms and that reaching the right account sometimes requires a more coordinated high-touch approach.
Cross-Functional Collaboration: Works seamlessly across marketing sales design and external partners rallying people around shared goals.
Builder Mindset: Thrives in ambiguity comfortable establishing systems and processes from scratch in a high-growth environment.

What does success look like

Pipeline generated from paid channels: volume quality and conversion rate.
CAC efficiency: cost per acquisition across paid channels with improvement over time.
ABM programme effectiveness: reach engagement and conversion of ICP accounts across key markets.
New channel velocity: emerging channels tested per quarter with clear learnings documented.
Full-funnel conversion: improvement in click-to-lead and click-to-SQL rates across paid campaigns.
AI/automation impact: measurable efficiency or performance gains from systems built.

$135000 - $185000 a year

We practice transparent compensation at Tracksuit which means we put a real focus on fair compensation for our people and their roles. We run comprehensive full-cycle comp reviews annually as well as rolling promotions when youve levelled up. Your salary is supplemented with our best-in-class benefits package as well as generous ESOP.

NZD salary range: $132000 - $182000

Why join us at Tracksuit

As one of Australasias fastest growing startups weve hand-picked a world-class team of kind ambitious generous and smart humans. Youll get to join and experience life at one the fastest-growing startup in New Zealand & Australia while we are still in hyper growth phase.

Were a tight-knit supportive and ambitious team driven to empower companies to use brand to drive success. Our culture thrives on complete transparency trust learning and constant development and improvement.

Underpinning the experience are our great benefits including:

Compensation:Competitive market rate remuneration which is reviewed twice annually. Our radically transparent compensation policy ensures that salaries are fair across the entire team.

Employee Share Option Program (ESOP):So that everyone on the team has a share in Tracksuits success.

Progressive health and wellness benefits:Including an annual wellness bonus access to a premium EAP platform and 6 weeks of paid annual leave.

Generous parental benefits:12 weeks paid parental leave for either caregiver additional sick leave for IVF gradual return to work.

A $1000 personal L&D budgetfor each Trackstar plus additional growth opportunities including mentorships speaking engagements and travel.

Flexible working: We have beautiful offices in Auckland Sydney London and New York. We are office first but offer flexibility day to day.

Most importantly when you join youll receivean epic Tracksuitwhich reflects our vibe. We are built for speed and comfort were fun and informal and were practical and ready for anything.

FYI - Were pet-friendly in principle and practice - with the occasional four-legged visitor adding to the charm not the chaos.

We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.

Required Experience:

Manager