Senior Brand Manager HCP
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Job Location:
Maidenhead - UK
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
JOB DESCRIPTION:
Are you a strategic insightdriven marketer ready to shape the future of leading healthcare brands We are looking for a Senior Brand Manager to own and drive brand strategy deliver impactful HCP engagement and lead high-quality campaign execution across the UK & Ireland in Abbott Diabetes Care.
In this role you will take full responsibility for translating global strategy into powerful local marketing plans ensuring strong brand performance and measurable commercial impact. Youll collaborate closely with crossfunctional partners lead priority projects and champion bestin-class promotional excellence.
Key Responsibilities
Brand Strategy & Planning
Lead development of annual brand plans aligned with global strategy and tailored to UK & Ireland market needs.
Build compelling brand messaging value propositions and differentiated positioning based on segmented customer insights.
Conduct market analysis to identify opportunities and define strategic priorities that maximise brand potential.
Campaign Development & Execution
Plan develop and execute multichannel HCP marketing campaigns using the full marketing mix.
Oversee creation of high-quality assets including eDetail aids leave-pieces websites email journeys and patient materials.
Monitor all promotional activities ensuring alignment with brand KPIs and continuous performance optimisation.
Stakeholder Engagement & Cross-Functional Leadership
Act as marketing lead on designated EMEAP and leadmarket projects.
Partner closely with sales leadership and field teams to ensure effective promotional execution.
Collaborate with Medical Regulatory Manufacturing Customer Services external agencies and EMEA Marketing teams to deliver cohesive compliant campaigns.
Commercial & Operational Accountability
Ensure all activities comply with internal quality systems and industry regulations.
Drive a culture of integrity in all marketing operations.
Manage promotional budgets ensuring accurate A&P reporting and spend governance.
Optimise HCP experience through data segmentation and engagement insights.
About You Skills & Experience
Education
Further or higher education (or equivalent).
Marketing qualifications preferred.
Professional Experience e
Proven success in brand management or leading major marketing projects.
Strong project management skills with the ability to influence diverse stakeholders.
Experience working with advertising/creative agencies and delivering campaigns to a high standard and within set timelines.
Demonstrated success in product launch planning revenue growth and leveraging insights for decision-making.
Endtoend project management capabilities.
Preferred: experience using Veeva Vault and Veeva CRM.
What Were Looking For
A proactive strategic thinker who thrives in a fast-paced crossfunctional environment. Someone who is passionate about healthcare dedicated to excellence and motivated by driving measurable brand growth.
If youre ready to make a meaningful impact and lead the success of highprofile healthcare brands wed love to hear from you.
WHAT WE OFFER
At Abbott you can have a good job that can grow into a great career.
As youd expect from a global healthcare company we offer a fantastic range of benefits including competitive salaries a superb defined contribution pension scheme private healthcare life assurance and a flexible benefits scheme.
The base pay for this position is
N/AIn specific locations the pay range may vary from the range posted.
JOB FAMILY:
Product Management
DIVISION:
ADC Diabetes Care
LOCATION:
United Kingdom > Maidenhead : Abbott House
ADDITIONAL LOCATIONS:
WORK SHIFT:
Standard
TRAVEL:
Yes 10 % of the Time
MEDICAL SURVEILLANCE:
Not Applicable
SIGNIFICANT WORK ACTIVITIES:
Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more
