Field Growth and Operation LATAM (Offline Acquisition)
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
3 days ago
Vacancies:
1 Vacancy
Job Summary
Binance is a leading global blockchain ecosystem behind the worlds largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300 million people in 100 countries for our industry-leading security user fund transparency trading engine speed deep liquidity and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education research payments institutional services Web3 features and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
We are seeking a Growth & Operations Lead to lead the on-the-ground strategy and execution for driving downloads activation and continuous usage of our payment and mobile app across key Latin American markets. This role will be critical in bridging digital product offerings with offline adoption channels ensuring strong user acquisition high activation rates and measurable impact in localized markets.
Responsibilities
- Lead offline acquisition strategy and in-market growth initiatives focused on driving app downloads payments adoption activation among individual customers and small merchants.
- Identify and engage local vendors retail partners and distribution channels to expand point-of-contact opportunities and install apps for users.
- Plan and execute growth campaigns monitor core metrics like new user growth and retention.
- Select onboard and manage third-party vendors promoters and channel partners in each assigned country or region.
- Build scalable playbooks and SOPs for consistent vendor performance and execution quality.
- Monitor and analyze field performance metrics using data to inform actions and optimize acquisition spend and channel mix.
- Use user behavior and cohort analysis to refine field strategy and maximize ROI.
- Partner with local leadership and global teams to localize messaging and pricing strategies.
Requirements
- Bachelors degree in Business Marketing Operations or a related field.
- 5 years relevant experience in field marketing sales operations channel management or user acquisition roles - ideally in tech platforms payments or marketplace growth.
- Strong analytical skills with experience in performance tracking data analysis and reporting.
- Proven experience coordinating and managing third-party vendors / field teams.
- Comfortable working in ambiguous fast-moving environments with cross-regional coordination.
- Business fluency in English
Why Binance
Shape the future with the worlds leading blockchain ecosystem
Collaborate with world-class talent in a user-centric global organization with a flat structure
Tackle unique fast-paced projects with autonomy in an innovative environment
Thrive in a results-driven workplace with opportunities for career growth and continuous learning
Competitive salary and company benefits
Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
By submitting a job application you confirm that you have read and agree to our Candidate Privacy Notice.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Key Skills
- Business Development
- Athletics
- Domestic
- Front Office Management
- Environment Health And Safety
About Company
Binance is a blockchain ecosystem comprised of Exchange, Labs, Launchpad, Info, Academy, Trust Wallet, and Blockchain Charity Foundation (BCF). Binance Exchange is one of the fastest and most popular cryptocurrency exchange platforms in the world, capable of processing over 1.4 millio ... View more
