About Ipsen:

Ipsen is a mid-sized global biopharmaceutical company with a focus on transformative medicines in three therapeutic areas: Oncology Rare Disease and Neuroscience. Supported by nearly 100 years of development experience with global hubs in the U.S. France and the U.K we tackle areas of high unmet medical need through research and innovation.

Our passionate teams in more than 40 countries are focused on what matters and endeavor every day to bring medicines to patients in 88 countries. We build a workplace that champions human-centric leadership and fosters a culture of collaboration excellence and impact. At Ipsen every individual is empowered to be their true selves grow and thrive alongside the companys success. Join us on our journey towards sustainable growth creating real impact on patients and society!

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SUMMARY OF THE POSITION

To own the business outcomes delivered by ACE (Agentic Content Experience) enabling AI-powered content creation modularization localization and dissemination at scale. The role defines the problem statements success metrics and roadmap; translates business needs into an actionable backlog; and ensures compliant measurable adoption across brands markets and channels.

MAIN RESPONSIBILITIES

Strategy & Governance

Own outcomes not tools: define ACE problem statements success metrics and an outcome-based roadmap aligned to Assets strategy and market priorities.

Identify and prioritize the highest-value use cases for AI-powered creation modular content localization and omnichannel dissemination.

Define product guardrails and governance (roles/RACI standards templates taxonomies/metadata reuse rules) to enable speed with control.

Embed compliance privacy/consent accessibility and risk requirements upfront and throughout discovery and delivery.

Content Model Operating Model & Adoption

Partner with Marketing Medical and V&A to define workflows (authoring review/approval localization) training enablement and communications..

Drive adoption through onboarding and self-service enablement; remove barriers to usage and improve user experience based on feedback.

Establish a continuous improvement loop: measure adoption and outcomes run retrospectives and refine standards and ways of working.

Product Backlog & Platforms

Translate needs in business terms (personas journeys user stories acceptance criteria) into a prioritized backlog and clear release goals.

Lead agile ceremonies with the delivery squad; clarify scope drive decision-making and accept increments that meet agreed criteria and outcomes.

Own UAT and business acceptance: plan test scenarios coordinate stakeholders capture defects and sign off on readiness to deploy.

People & Influence

Lead and coach a highperforming matrixed team; influence without authority across Assets/markets and foster a positive cando performance culture.

KNOWLEDGE AND EXPERIENCE

Knowledge & Experience (essential):

• Proven Product Owner / Business Product Owner experience delivering digital and AI products with measurable outcomes (approximately 58 years).

• Experience translating business needs into personas/journeys user stories and acceptance criteria; prioritizing backlogs and managing release plans.

• Strong understanding of content lifecycle and operations: modular authoring metadata/taxonomy reuse localization workflows and governance.

• Fluency working in a regulated environment with compliance requirements (e.g. medical/legal review processes) embedding risk/consent/privacy requirements by design.

• Comfort with analytics and measurement: KPI ownership dashboard interpretation and using data to drive prioritization and optimization.

Knowledge & Experience (preferred):

• Experience with AI content intelligence and/or generative AI use cases for content ideation variation modularization and quality checks.
  Familiarity with content ecosystems and integrations (e.g. DAM/CMS CLM headless services/APIs search experimentation platforms translation tooling).
  Experience operating across multiple markets/geographies and driving change management and adoption at scale.

Education / Certifications (essential):

• Bachelors degree (Marketing Digital Analytics Life Sciences or related).

Education / Certifications (preferred):

• Advanced degree (MBA Analytics or Life Sciences).

• Product Owner Certification

Language(s) (essential):

• English.

Language(s) (preferred):

French

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