Senior Paid Search Manager

Your work days are brighter here.

Were obsessed with making hard work pay off for our people our customers and the world around us. As a Fortune 500 company and a leading AI platform for managing people money and agents were shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join youll feel it. Not just in the products we build but in how we show up for each other. Our culture is rooted in integrity empathy and shared enthusiasm. Were in this together tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether youre building smarter solutions supporting customers or creating a space where everyone belongs youll do meaningful work with Workmates whove got your return well give you the trust to take risks the tools to grow the skills to develop and the support of a company invested in you for the long haul. So if you want to inspire a brighter work day for everyone including yourself youve found a match in Workday and we hope to be a match for you too.

About the Team

About the Role

About the Role

Our Workday Channel Activation team is looking for a Senior Paid Search Manager to help drive Search efforts in the NAM region. We are seeking a Search Marketing professional who is both strategic and tactical makes metrics-based decisions and is passionate about performance marketing.

This position reports to the Global Search Lead.

Responsibilities

• Develop and own the channel growth roadmap across brand non-brand and expansion campaigns directly aligned to S1 ACV revenue targets.

• Manage the allocation and optimization of Paid Search budgets to maximize pipeline targets for the region.

• Oversee budget & bid management audience segmentation and optimization of campaign structures across major platforms.

• Collaborate with our agency partner on setting up monitoring and optimizing ad campaigns keywords and ad copy for performance adopting industry best practices.

• Forecast spend pipeline and ACV contribution with high accuracy

• Drive the evolution of advanced paid search practices like value based bidding Performance Max AI Max LLM paid programs microconversion bidding and dynamic search ads.

• Launch new and scale existing paid search programs; expanding keyword coverage experimenting with ad copy audience targeting and landing page testing.

• Partner with various marketing teams stakeholders and agencies to build custom programs and strategies that will help Workday achieve our targets.

• Develop paid search strategies aligned with Workdays business objectives. Which include keyword research competitor analysis audience segmentation and bid management.

• Regularly generate campaign performance reports and presentations highlighting key results insights as well as next steps.

• Serve as a subject matter expert (SME) to cross-functional stakeholders on Paid Search best practices.

• Stay up to date on industry trends algorithm changes and new technologies. Apply the latest best practices in paid search marketing to our campaigns.

About You

To succeed in this role you should be someone others might describe as:

• A critical and data oriented thinker curious and a problem-solver who takes initiative

• A decision-maker who can remain dependable while navigating complex high pressure environments

• A relationship-driven cross-functional collaborator with strong negotiation and strategic influence skills driving data-informed outcomes.

• Results oriented creative resourceful detail oriented and highly organized

• Fun ethical and a passionate team player who has a sense of humor

• Possessing excellent verbal written and presentation skills

• Possessing content writing and editing skills

Basic Qualifications:

• Bachelors degree or equivalent experience.

• 8 years of experience in SEM with hands-on experience managing large SEM PPC campaigns.

• Proficiency in analyzing web analytics in tools such as Adobe Analytics Google Analytics Google Search Console and relevant ad platform dashboards.

• Strong MS Excel skills (vlookups pivot tables data analysis).

• Comfortable speaking about and understanding the impact of core metrics such as CTR CPC CPL MQL and ROI.

• Strong data storytelling skills to translate complex search metrics into actionable business insights.

Other Qualifications:

• Self-starter with strong attention to detail and organizational skills.

• Proven ability to manage multiple projects and priorities in a fast-paced deadline-driven environment.

• Experience using Google Ads Editor and Microsoft Advertising Editor

• Experience with Google SA360 or any other bid management platforms.

• Experience working in the B2B SaaS vertical (preferred).

• Experience managing agency or vendor relationships (preferred).

• Agency experience

Workday Pay Transparency Statement

The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidates compensation offer will be based on multiple factors including but not limited to geography experience skills job duties and business need among other things. For more information regarding Workdays comprehensive benefits please click here.

Our Approach to Flexible Work

With Flex Work were combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections maintain a strong community and do their best work. We know that flexibility can take shape in many ways so rather than a number of required days in-office each week we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers prospects and partners (depending on role). This means youll have the freedom to create a flexible schedule that caters to your business team and personal needs while being intentional to make the most of time spent together. Those in our remote home office roles also have the opportunity to come together in our offices for important moments that matter.

Pursuant to applicable Fair Chance law Workday will consider for employment qualified applicants with arrest and conviction records.

Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.

At Workday we are committed to providing an accessible and inclusive hiring experience where all candidates can fully demonstrate their skills. If you require assistance or an accommodation at any point please email .

Are you being referred to one of our roles If so ask your connection at Workday about our Employee Referral process!

At Workday we value our candidates privacy and data security. Workday will never ask candidates to apply to jobs through websites that are not Workday Careers.

Please be aware of sites that may ask for you to input your data in connection with a job posting that appears to be from Workday but is not.

In addition Workday will never ask candidates to pay a recruiting fee or pay for consulting or coaching services in order to apply for a job at Workday.