Biddable Social Specialist
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Job Location:
Johannesburg - South Africa
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
About WPP
WPP is the trusted growth partner for the worlds leading brands. We unitecutting-edge media intelligence and data solutions world-class creativity next-generation production transformative enterprise solutions and expert strategic counselin a single company powered by exceptional talent and our agentic marketing platform WPP Opento help our clients navigate change capture opportunity and deliver transformational growth. For more information visit.
About WPP Media
WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .
WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit
Role Summary and Impact
The Biddable Social Specialist will be responsible for the execution optimization and reporting of performance campaigns across the client portfolio this includes implementation across all relevant social media platforms (Meta Twitter TikTok LinkedIn etc.)
At WPP Media we believe in the power of our culture and our people. Its what elevates us to deliver exceptional experiences for both our clients and each this role it will be critical to embrace WPP & WPP Medias shared core values:
o Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
o Create an Open environment by Balancing People and Client Experiences by Cultivating Trust.
o Lead Optimistically by Championing Growth and Development to Mobilize the Enterprise.
Skills and Experience
Execution & Optimization
Implement and optimise end to end Social Media campaigns across all major platforms (Facebook LinkedIn Twitter etc.) based on brief parameters and media strategy in accordance with best practice.
Interpret the data provided by all the digital marketing platforms to optimise and provide actionable insights and recommendations for better campaign performance.
Conduct audience placement and platform research to help inform clients paid media strategies.
Develop targeting and budgeting recommendations.
Leverage first party data for targeting and insights.
Have an in depth understanding of the various ad formats and targeting options offered by all major platforms and use these to achieve client objectives.
Produce useful and accurate reporting on all digital marketing activity.
Manage and control client spends diligently and in line with company process across all Social Media channels.
Ensure that all digital marketing campaigns deliver on internal performance requirements which will be directly linked to client key performance indicators (KPIs) across multiple objectives.
Leverage our relationships with Facebook Twitter LinkedIn etc. to assist in the set up and/or optimisation of client campaigns/accounts.
Implement and optimise end to end Social Media campaigns across all major platforms (Facebook LinkedIn Twitter etc.) based on brief parameters and media strategy in accordance with best practice.
Interpret the data provided by all the digital marketing platforms to optimise and provide actionable insights and recommendations for better campaign performance.
Conduct audience placement and platform research to help inform clients paid media strategies.
Develop targeting and budgeting recommendations.
Leverage first party data for targeting and insights.
Have an in depth understanding of the various ad formats and targeting options offered by all major platforms and use these to achieve client objectives.
Produce useful and accurate reporting on all digital marketing activity.
Manage and control client spends diligently and in line with company process across all Social Media channels.
Ensure that all digital marketing campaigns deliver on internal performance requirements which will be directly linked to client key performance indicators (KPIs) across multiple objectives.
Leverage our relationships with Facebook Twitter LinkedIn etc. to assist in the set up and/or optimisation of client campaigns/accounts.
E-commerce
Manage and optimize social media campaigns with direct e-commerce objectives focusing on key metrics such as Return on Ad Spend (ROAS) Conversion Rate (CVR) and Cost Per Acquisition (CPA).
Demonstrate proficiency in setting up managing and troubleshooting product catalogs and implementing dynamic product advertising (DPA) campaigns.
Possess a strong understanding of e-commerce conversion tracking including the implementation and validation of tracking pixels (e.g. Meta Pixel TikTok Pixel).
Familiarity with major e-commerce platforms (e.g. Shopify Magento) and their integration with social media advertising channels is highly desirable.
Analyze full-funnel e-commerce performance data to provide actionable insights on customer purchasing behavior and sales journey optimization.
Learning
Keep up to date with the latest trends in digital marketing and how they relate to social media advertising.
Be well versed in brand safety and viewability as well as be able to implement the required controls put in place to help us protect the clients brands.
Keep up to date with the latest trends in digital marketing and how they relate to social media advertising.
Be well versed in brand safety and viewability as well as be able to implement the required controls put in place to help us protect the clients brands.
Clients and Internal Teams
Effectively manage stakeholder relationships by ensuring expectations are appropriately defined and well managed.
Maintain a sustainable positive relationship with clients as well as internal teams.
Attend client meetings/events as and when required as well as effectively communicate with clients over email telephonically when needed.
Effectively manage stakeholder relationships by ensuring expectations are appropriately defined and well managed.
Maintain a sustainable positive relationship with clients as well as internal teams.
Attend client meetings/events as and when required as well as effectively communicate with clients over email telephonically when needed.
The Ideal Candidate
At least 3-5 years of biddable social experience preferred.
Understanding of agency reporting and optimization processes.
Knowledge of the local digital publisher landscape.
Social Media certifications (including Blueprint Twitter Flight School LinkedIn etc.)
Extensive knowledge of bid strategies understanding of benefits and trade-offs.
Strong written verbal and presenting skills.
Excellent copywriting and grammar skills
Strong proficiency in Excel and PowerPoint
Strong attention to detail
Ability to work under pressure
Ability to analyze data and provide insightful recommendations.
At least 3-5 years of biddable social experience preferred.
Understanding of agency reporting and optimization processes.
Knowledge of the local digital publisher landscape.
Social Media certifications (including Blueprint Twitter Flight School LinkedIn etc.)
Extensive knowledge of bid strategies understanding of benefits and trade-offs.
Strong written verbal and presenting skills.
Excellent copywriting and grammar skills
Strong proficiency in Excel and PowerPoint
Strong attention to detail
Ability to work under pressure
Ability to analyze data and provide insightful recommendations.
Life at WPP Media & Benefits
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
Our passion for shaping the next era of media includes investing in our employees to help them do their best work and were just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.
We believe the best work happens when were together fostering creativity collaboration and connection. Thats why weve adopted a hybrid approach with teams in the office around four days a week. If you require accommodations or flexibility please discuss this with the hiring team during the interview process.
Please read our Privacy Notice ( for more information on how we process the information you provide.
Please read our Privacy Notice ( for more information on how we process the information you provide.
Please read our Privacy Noticefor more information on how we process the information you provide.
Required Experience:
IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
GroupM is the world’s leading media investment company. We make advertising work better for people.
