YourLiebherrCareer Marketing Executive HAU
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Job Location:
Bedfordshire - UK
Monthly Salary:
Not Disclosed
Posted on:
2 days ago
Vacancies:
1 Vacancy
Job Summary
A vacancy has arisen within our Refrigeration Division for a Marketing Executive.
The role contributes to the success of Liebherr-Great Britain Refrigeration Division by covering campaign delivery website and email coordination event support and day-to-day marketing admin working across both trade and consumer channels. As a Marketing Executive youll play a key part in bringing our local marketing campaigns to life working alongside experienced external agencies and the wider sales and e-commerce teams while working within the Companys key result areas Business Performance Customer Focus People and Teamwork Leadership.
Your Responsibilities
Social Media Management & Coordination
Support the rollout of B2B and B2C marketing plan via all social channels (e.g. product launches seasonal offers trade/consumer events).
Schedule and publish social content as planned ensuring accurate delivery of assets and copy.
Assist agency partner with influencer product gifting and activity.
Email Marketing & CRM
Build and schedule trade and consumer email campaigns using our email platform applying basic HTML formatting where needed.
Manage mailing lists and ensure GDPR compliance.
Monitor basic email performance metrics (opens clicks) via the email platform.
Website & Digital Assets
Brief update and optimise content landing pages ensuring seamless journeying for users.
Write SEO optimised content for Liebherr blog FreshMag that supports the marketing strategy.
Implement basic SEO updates (metadata internal links) in collaboration with the digital team.
Manage the internal approval process for marketing assets ensuring deadlines are met across teams and agencies.
Work with the digital team and agencies to ensure content is live accurate and on brand.
Coordinate with external graphic designers to brief review and deliver campaign assets for retailers ensuring timely upload to retailer platforms and distribution to partners.
Upload and track digital assets (banners PDF brochures POS visuals).
Event & Tradeshow Support
Assist in organising exhibitions customer events and internal meetings including logistics materials and prep.
Support onsite where required and ensure post-event follow-up activity is completed.
Marketing Admin & Reporting
Keep marketing calendars and campaign schedules updated with live dates email sends and event timelines.
Prepare campaign performance summaries and reporting slides for internal meetings.
Support internal communication by sharing campaign updates and materials with the wider team
Your Profile
The successful candidate will require the following:
Able to demonstrate previous experience in a generalist or digital marketing role
Hands-on experience with social media content planning and scheduling. Current platforms include Facebook Instagram X YouTube LinkedIn. Sprinklr.
Strong content writing and proofreading skills to be used when writing for web email and/or social campaigns
Experience using CMS platforms (e.g. WordPress) to create update and optimise landing pages blog content and press releases
SEO experience
Confident communicator across teams and agencies
Collaborative team-focussed mindset
Analytical and structured thinker
What we offer
The opportunity to work with an industry-leading manufacturer.
Secure and progressive work environment.
Competitive salary and benefits.
Training and personal development.
Have we awoken your interest Then we look forward to receiving your online application. If you have any questions please contact Aleksandra Szczepanska.
One Passion. Many Opportunities.
The company
Liebherr-Great Britain Ltd. belongs to the Liebherr Group of Companies and is responsible for sales- and servicing of Liebherrs products throughout the United Kingdom and Ireland.
Location
Liebherr-Great Britain Ltd.
Normandy Lane
SG18 8QB Biggleswade
United Kingdom (GB)
Contact
Aleksandra Szczepanska
Key Skills
- Business Development
- Sales Experience
- Loyalty Marketing
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Microsoft Powerpoint
- SEO
- Social Media Management
- Customer relationship management
- Lead Generation
About Company
Liebherr is not only one of the world's largest manufacturers of construction machinery. The around 51,000 employees in more than 50 countries help to
