Director of Marketing & Community Relations

New Braunfels, TX - USA

Monthly Salary: Not Disclosed

Posted on: 2 days ago

Vacancies: 1 Vacancy

Department:

Administration

Job Summary

Primary Purpose:

Provide strategic leadership for the Districts marketing communications and community-facing messaging by shaping and amplifying a clear consistent narrative across all platforms and audiences. The Director of Marketing & Community Relations ensures the Districts story - what we believe what we offer and how we serve students and families - is communicated effectively through campaigns events internal and external messaging and coordinated outreach that positions the District as the District of Choice.

Education / Certification:

Bachelors degree in journalism communications public relations or related field.

Special Knowledge / Skills:

Knowledge of creating and managing marketing projects
Knowledge of desktop publishing and graphic design
Superior presentation and analytical skills plus demonstrated skills to handle a variety of assignments simultaneously.
Strong communication public relations and interpersonal skills
Ability to use Photoshop Illustrator Dreamweaver InDesign and WordPress
Ability to implement policy and procedures
Ability to analyze and interpret data and statistics
Ability to work under deadline pressure and extra hours if needed on assignments

Experience / Other Requirements:

Three years of successful marketing and/or advertising experience in public education preferred.
Personal cell phone is required to handle district related business including after hours or when away from the office on district business.

Major Responsibilities and Duties:

District Narrative Messaging & Brand Stewardship

Lead development and stewardship of the Districts narrative messaging framework and brand voice.
Ensure consistency and clarity across Districtwide and campus communications.
Translate District goals instructional priorities and initiatives into accessible family-centered messaging.
Serve as the internal authority on tone messaging standards and communication alignment.

Marketing Strategy & Campaign Leadership

Lead integrated marketing campaigns that support enrollment recruitment retention and community awareness.
Oversee creative direction for campaigns across print digital video and live platforms.
Align paid owned and earned media strategies to amplify District priorities.
Ensure campaigns reflect authentic storytelling and measurable impact.

Internal & External Communications

Oversee districtwide internal communications to staff ensuring alignment clarity and engagement.
Guide external communications to families and the community including districtwide messages and campus-facing frameworks.
Support campuses with communication tools templates and guidance that promote consistency while preserving campus voice.
Ensure crisis and time-sensitive messaging aligns with leadership direction and communication protocols.

District & Special Events Communications Leadership

Provide strategic communications leadership for major District and special events including Opening of Schools banquets recognitions and signature events.
Ensure event messaging scripts branding visual presentation and storytelling are cohesive and aligned with District priorities.
Partner with operational staff to support run-of-show messaging and post-event communications.
Ensure events reinforce the Districts narrative and values.

Community Relations (Communications Lens)

Support community engagement through proactive transparent and consistent communications.
Serve as a point of coordination for messaging related to community outreach family engagement and parent communications.
Act as the Communications Department liaison to PTAs and parent organizations providing messaging guidance and support aligned with District expectations.

Leadership Integration & Oversight

Provide leadership and oversight across marketing communications social media web and storytelling functions.
Ensure coordinated workflows clear priorities and consistent execution across teams.
Identify gaps or inconsistencies in messaging or delivery and implement improvements.
Mentor and support Communications staff to strengthen clarity confidence and effectiveness.

Measurement & Continuous Improvement

Monitor and analyze engagement reach and effectiveness of communications and marketing efforts.
Use data and feedback to refine messaging campaigns and communication strategies.
Report insights and outcomes to the Chief Communications Officer and District leadership.

Required Experience:

Director

Primary Purpose:Provide strategic leadership for the Districts marketing communications and community-facing messaging by shaping and amplifying a clear consistent narrative across all platforms and audiences. The Director of Marketing & Community Relations ensures the Districts story - what we beli...