Marketing & Social Media Coordinator at RedAcademy

About redAacdemy

redAcademy is passionate about launcing careers in tech for South African youth through customised training and real work experience. We exist to make careers in tech more accessible more diverse and deeply rooted in real-world readiness.

If youre passionate about using creativity and content to inspire young people to choose a future in techyou belong here.

Role Overview

We are seeking a dynamic creative and trend-savvy Marketing & Social Media Coordinator to lead redAcademys content creation and social media presence. This role is perfect for a recent graduate from a creative or digital institution with a deep love for youth culture digital storytelling and performance-driven social media.

You will be solely responsible for planning creating scheduling and analysing content across redAcademys social platforms including:

• Instagram
• TikTok
• Facebook
• (and any other relevant platforms aligned with target audience)

You will collaborate closely with senior management to execute a marketing strategy that positions redAcadmy as the go-to choice for young South Africans who want to break into the tech industry.

Key responsibilities

Content Creation & Social Media Management

• Develop and execute a compelling youth-focused content calendar
• Create daily stories reels TikTok videos and static posts aligned with brand guidelines.
• Capture and curate authentic content that resonates with South African youth.
• Write fresh relevant copy that speaks the language of our audience.

Strategy & Analytics

• Present bi-weekly performance reports to management
• Analyse engagement reach and growth metrics and recommend improvements.
• Stay ahead of social media trends platforms updates and youth-cultural shifts incorporating these into your planning.
• Develop and present campaign concepts in advance including strategic rationale.

Brand Building

• Ensure consistency of brand tone and experience across all platforms
• Contribute creative ideas for broader marketing activities events youth outreach and campaigns.
• Collaborate on the overall marketing strategy to drive brand visibility and conversions.

General Marketing Support

• Assist with any marketing initiatives relevant to attracting youth to the Academy including events on-site activations partnerships and digital campaigns.

Who were looking for

A passionate self-driven creative who:

• Is a recent graduate in Digital Marketing Creative Brand Communication Design Social Media Management or similar
• Has a portfolio showcasting social media content for a brand professional personal or academic.
• Has strong video creation and editing skills (reel TikTok short-form storytelling).
• Understands youth culture in South Africa and can speak authentically to it.
• Enjoys analysing performance data and applying insights to enhance content strategy.
• Work proactively delivers ahead of deadlines and present ideas confidently.
• Balance creativity with strategic thinking and professionalism.

Skills & Tools

• Canva Adobe Suite CapCut or similar editing tools
• Instagram & TikTok native editing
• Social media analystic tools
• Copywriting & content planning
• Presentaion skills (PowerPoint/Slides)

Why join us

• Youll directly shape that future of South African youth
• Youll own the content and digital presence end-to-end the perfect platform to launch your career in digital marketing
• Youll grow from the mentorship and guidance of senior management
• Youll join a purpose-driven team committed to impact and innovation

How to Apply

Send your CV to