Specialist Advertising and Public Relations Entry Level Position (In person Position in AC)

Why Ballys

Ballys Corporation is a global casino-entertainment company with a growing omni-channel presence currently owning and managing 15 casinos across 10 states a golf course in New York a horse racetrack in Colorado and having access to OSB licenses in 18 states. The recent acquisition of Aspers Casino in Newcastle UK further expands its international footprint and enhances its diverse entertainment offerings. It also owns Ballys Interactive International formerly Gamesys Group a leading global interactive gaming operator Bally Bet a first-in-class sports betting platform and Bally Casino a growing iCasino platform.

With 10600 employees the Companys casino operations include approximately 15300 slot machines 580 table games and 3800 hotel rooms. Ballys also has rights to developable land in Las Vegas post the closure of the Tropicana.

Upon completion of the announced merger with The Queen Casino & Entertainment Inc. (Queen) the above portfolio is expected to be supplemented with four additional casinos across three states one of which will be an additional state that expands Ballys jurisdiction of operations to include the state of Iowa. Queen will also add over 900 employees and operations that currently include approximately 2400 slot machines 50 table games and 150 hotel rooms to the Ballys portfolio. Ballys will also become the successor of Queens significant economic stake in a global lottery management and services business through its investment in Intralot S.A. (ATSE: INLOT).

The Role:

Responsible for the creation and posting of social content to promote Ballys AC brand and offerings. Assisting with the development implementation and analysis of incoming and outgoing advertising direct mail email marketing public relations and sponsorship requests. Always be a step ahead of what we can do better at Ballys and you will make the difference.

Responsibilities:

Plan create and manage content for various social media channels Facebook Instagram Twitter LinkedIn etc.
Set and implement social media and communication campaigns to align with marketing strategies.
Engage with our audience and respond to comments and messages in a timely manner.
Create videos and real-time footage.
Develop and deliver metrics to measure success impact and inform future strategy and optimizations.
Creating and managing paid advertisements
Facilitate and traffic all advertising and job requests for various departments on property acting as the primary liaison for marketing advertising and PR needs.
Exceptional follow-through on tasks and attention to detail as well as communication with key partners and departments.
Write proofread and edit advertising materials press releases and other forms of communication.
Coordinate media visits press events and respond to all media requests and inquiries for press materials.
Takes the lead on large-scale sponsorships both in and out of market ensuring all materials and activations are within the propertys brand.
Under the direction of the Marketing Services manager works closely to assist in the development implementation and analysis of incoming and outgoing sponsorships to directly reduce costs and add value to the property programming.
Under the direction of the Marketing leadership acquires and maintains business partnerships with local businesses within our companys local programs.
Approves all local business invoices and works closely with Finance to ensure timely and accurate payment.
Maintains documented accounts of each sponsorship project in an organized manner to ensure smooth function of all activities.
Ensure brand and business message integration is clearly articulated in all aspects of sponsorship including branding.
Coordinates with internal departments and external parties liaising with corporate advertising studio on creative assets.
Ensures delivery of all rights and benefits as per the contract.
Works with operations and departments to identify issues and trends that may indicate breakdowns.
Preparing and distributing reports and recommendations based on analysis.
This position will be required to drive weekly to perform work related tasks.
Other duties as assigned.

Qualifications:

Excellent written and verbal communication skills
Advanced knowledge of social media platforms as well as social media management platforms
Ability to write clear engaging and consistent messaging with the companys target audience in mind.
Ability to analyze social campaigns and their effect on business and marketing objectives.
College degree preferred

Whats in it for you:

• Competitive Salary with annual performance reviews
• Comprehensive health coverage plan that includes medical dental and vision
• 401(K)/ Company Match
• Access Perks and Childcare discounts

Please note this job description is not designed to cover or contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without notice.

Let Ballys Bet on You We cant wait to meet you!

Premier is an equal opportunity employer subject to the rules and regulations of the NJDGE.

Required Experience:

Junior IC