Digital Marketing Intern
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
COMPANY SUMMARY
Empire State Realty Trust Inc. (NYSE: ESRT) is a NYC-focused REIT that owns and operates a portfolio of well-leased top of tier modernized amenitized and well-located office retail and multifamily assets. ESRTs flagship Empire State Building the Worlds Most Famous Building features its iconic Observatory ranked the #1 Top Attraction in New York City for the fourth consecutive year in Tripadvisors 2025 Travelers Choice Awards: Best of the Best Things to Do. The Company is a recognized leader in energy efficiency and indoor environmental quality. As of December 31 2025 ESRTs portfolio is comprised of approximately 7.9 million rentable square feet of office space 0.8 million rentable square feet of retail space and 743 residential units. More information about Empire State Realty Trust can be found at and by following ESRT on Facebook Instagram TikTok X and LinkedIn.
POSITION SUMMARY
The Digital Marketing Intern will support the Empire State Realty Trust (ESRT) marketing team and gain hands-on exposure to digital marketing strategy campaign execution and marketing analytics. The intern will contribute to initiatives across email and SMS marketing for the Empire State Building Observatory (ESBO) and ESRTs Office Retail and Residential real estate divisions. They will assist with campaign planning marketing automation and performance analysis while supporting both creative and data-driven marketing projects that enhance audience engagement and improve the effectiveness of ESRTs digital communication channels.
Part-time: 20-25 hours per week
Location: Onsite at 111 W 33rd Street New York NY
RESPONSIBILITIES
- ESRT & ESBO
- Develop new email and SMS content that drives engagement and conversions across ESBO and ESRTs Office Retail and Residential Real Estate divisions
- Propose new topics for future campaigns that target current and prospective observatory guests and real estate brokers
- Recommend strategies tactics and best practices to optimize email and SMS performance
- Collaborate with in-house design team to enhance email templates tailored to different audience segments
- Partner with the IT department to support and execute email-related projects and technical requests
- Curate and source images from the Data Asset Management platform for various business needs
- Maintain email and SMS campaign calendars
- Assist in the creation of presentations and other marketing assets
- Research competitors industry trends and relevant topics to identify new email marketing opportunities
- Monitor report and analyze key campaign metrics to inform decision-making
- Conduct audits of ESRT and Empire State Building Observatory materials to ensure accuracy and consistency across email and SMS campaigns
- ESRT
- Manage and organize new email marketing requests from the ESRT property management and leasing teams (Retail & Office) to maintain smooth workflows and timely execution
- Collaborate with office and retail leasing agents to provide current marketing materials
- Maintain and manage contact lists for ESRTs leasing team within Salesforce
- Provide the latest email content to Digital Marketing manager for paid eblast placements
- ESBO
- Develop content for ESBs email and SMS programs including weekly lighting celebrity visitor and event eblasts as well as newsletters aligned with the teams content calendar
- Support the execution and rollout of ticket confirmation emails associated with new offerings
- Update and maintain ticket confirmation emails to reflect our current offers and information
REQUIRED SKILLS / ABILITIES
- Proficiency in Microsoft Office and email marketing platforms (Marketing Cloud Mailchimp Pardot HubSpot)
- Basic knowledge of Google Analytics 4
- Excellent verbal and written communication skills
- Entrepreneurial mindset with a can-do attitude
- Self-starter with a natural curiosity
- Highly organized with strong attention to detail
EDUCATION & EXPERIENCE
- A Junior enrolled in a four-year or five-year undergraduate program in the graduating class of 2027 is preferred
- Experience in Digital or Email Marketing Communications Advertising or a related field
- Experience with Adobe Creative Suite
PHYSICAL REQUIREMENTS
- Prolonged periods of sitting at a desk and working on a computer
- Must be able to lift up to 15 pounds at times
WHAT YOU CAN EXPECT
- At ESRT like our tenants our employees come from everywhere. We foster a collaborative work environment that captures top talent and cultivates the best ideas. As a Great Place to Work Certified employer we are committed to maintaining our positive work culture where employees are engaged and can grow and addition ESRT employees embody our Company Culture & Success Factors -
- Adaptable you are a self-starter whos able to quickly digest and execute new processes to work both collaboratively and independently
- Dynamic you are solutions-oriented aim to improve processes and implement efficiency and offer insightful feedback to improve ESRT
- Dependable you take a strong sense of ownership and accountability over your work
- Passionate you keep up with industry trends and are excited about the potential to propel the industry forward with a roll-up-your-sleeves attitude
- Curious you consistently look for new ways to work smarter not just harder
- Ethical you treat others with respect act with integrity in how you perform your work and embrace our collaborative culture
- Positive you possess a service-oriented attitude with excellent follow through
$22.50 - $22.50 an hour
Salary is based on several factors including but not limited to education work experience job location size of property where applicable and/or addition to your base salary ESRT provides discretionary annual bonuses.
ESRT is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination. We celebrate the unique differences of our employees because they drive curiosity innovation and the success of our business. We do not discriminate based on race religion color creed national origin sex sexual orientation gender identity or expression reproductive choices age marital status veteran status disability status pregnancy parental status caregiver status genetic information political affiliation or any other status protected by the laws or regulations in the locations where we operate. This policy applies to all aspects of employment including hiring promotion demotion compensation training working conditions transfer job assignments benefits layoff and termination. Reasonable accommodations that do not create an undue hardship for the Company are available for applicants and employees with disabilities or sincerely held religious beliefs.
We may use artificial intelligence (AI) tools to support parts of the hiring process such as reviewing applications analyzing resumes or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed please contact us.
Required Experience:
Intern
Key Skills
- Graphic Design
- Marketing
- Google Docs
- Google AdWords
- MailChimp
- Adobe Creative Suite
- Hootsuite
- Microsoft Powerpoint
- Adobe Photoshop
- Social Media Management
- Wordpress
- Writing Skills
About Company
Discover modern office spaces at the Empire State Building, featuring top-tier amenities and energy efficiency that attract top tenants from diverse industries.
