Senior Manager, Partner Campaign Reporting

JOB SUMMARY

As a Senior Manager Partner Campaign Reporting you will play a pivotal role in the operational execution and infrastructure of Marriotts Partner Campaign Reporting program. Reporting to the VP of Strategy & Operations this role is focused on ensuring scalable accurate and efficient campaign reporting operations across Marriott Media.

You will own the logistics systems and processes that power partner campaign reporting including reporting templates dashboards and data pipelines. You will work closely with analytics measurement and technology teams to ensure reporting solutions are reliable standardized and scalable. This role is ideal for a leader who excels at operational rigor technical problem-solving and process optimization in a fast-growing media organization. You are naturally curious and stay current on the MarTech/AdTech ecosystem digital marketing landscape and emerging measurement methodologies. You are a strategic thinker who consistently elevates your work.

CANDIDATE PROFILE

Education and Experience Required

• Bachelors degree in Business Economics Marketing Data Science or related field.

• 5 years of experience in digital media or other digital business with a strong analytical background and experience.

• Strong technical and analytical foundation with experience in data-driven decision-making and marketing analytics.

• Knowledge of measurement and analytics across digital marketing and media channels including reporting frameworks and analytical models.

• Familiarity with core measurement science concepts including experimentation and measurement frameworks (A/B testing matched market MMM etc.) statistical sampling techniques and hypothesis testing power analysis and synthetic control.

• Familiarity with media channels marketing technology marketing operations audience segmentation and customer data strategies.

• Proven experience presenting analytical insights and answering all technical/data questions for both technical and non-technical stakeholders.

• Success in running sophisticated business processes across multiple internal teams in a fast-paced environment.

• Strong strategic and critical thinking skills; bias towards data-based decision making with the ability to break down complex problems and formulate plans.

• Excellent decision-making project management and communication skills.

• Strong conceptual skills and ability to translate theoretical concepts into analytical or research methodologies and tools.

• Understanding and adherence to the principles of data quality management Agile data privacy and modern marketing best practices.

Education and Experience Preferred

• Masters degree in Business Economics Marketing Data Science or related field.

• SQL and PySpark experience.

• Familiarity with media advertising reporting.

CORE WORK ACTIVITIES

Primary Activities

• Drive the execution of Marriotts Partner Campaign Reporting function including defining key KPIs designing advertiser reporting templates and dashboards and managing partner campaign reporting managers.

• Support roadmap development for reporting infrastructure and measurement capabilities in partnership with Strategy & Operations leadership.

• Work cross-functionally with the Sales & Partnerships team to ensure business needs around measurement and reporting are captured and reflected in standardized measurement and reporting templates.

• Collaborate with internal stakeholders to document and communicate measurement capabilities and deliver customized reporting solutions based on advertiser needs.

• Collaborate with the measurement team to create new analytical models measurement pipelines and visualization dashboards / tools.

• Design advertiser specific reporting dashboards and templates customizing and troubleshooting when needed.

• Regularly validate all Marriott advertiser measurement and campaign performance.

• Leverage a data driven approach to evaluate optimization opportunities on reporting capabilities / tools.