SMBs Sales & Strategy Manager

About Addi

We are a leading financial platform building the future of payments shopping and bankinga world where consumers and merchants can transact effortlessly grow together and where we create abundance and generate pride in them. Today we serve over 2 million customers and partner with more than 20000 merchants making Addi Colombias fastest-growing marketplace.

We provide banking solutions (deposits payments unsecured credit) and commerce services (e-commerce marketing) using state-of-the-art technology bridging the financial gap for millions and redefining how people experience financial freedom. As the countrys leading Buy Now Pay Later provider we have secured regulatory approval to operate as a bank unlocking even greater opportunities for our the past year we have also achieved profitability reinforcing the strength of our business model and our ability to scale sustainably.

Our mission has earned the trust of world-class investors including Andreessen Horowitz Architect Capital GIC Goldman Sachs Greycroft Monashees Notable Capital Quona Capital Union Square Ventures Victory Park Capital and more who back our vision for the future. With their support we are not just growingwe are transforming Latin Americas financial ecosystem and shaping the next generation to shop pay and bank in Colombia.

But what truly sets us apart is how we build. We are a conscious company driven by deep experience in scaling technology services and products and we live by our values every day.

About the Role

This is where you come in. Below youll find what this role is all aboutthe impact youll drive the challenges youll tackle and what it takes to thrive at Addi. If youre ready to be part of something big keep reading.

Whats the mission youll drive

Build a data-driven high-velocity operating system that turns insights into actions improves productivity (including with AI) and delivers measurable improvements in activation retention and churn while developing a high-performing commercial team.

What you will do

• Activation (North Star): Improve the % of new merchants that reach first sale (First Transaction Rate) and reduce time-to-first-sale (median days) vs current baseline for both Small Business and Medium Business.

• Retention & Churn: Reduce churn and improve cohort retention for the existing portfolio measured on 30/60/90-day activity and GMV retention with clear segment targets (SB vs MB).

• Expansion: Grow GMV and revenue from existing accounts via upsell/cross-sell and commercial execution with a clear plan for top accounts and a measurable uplift in GMV per active merchant.

• Segment operating model: Deploy an RFM (or equivalent) segmentation and playbook that is adopted weekly by the team with measurable lift in conversion/retention for priority segments.

• Execution excellence: Deliver the Success & Activation plan with on-time milestones clear ownership and transparent tracking (initiatives tasks) enabling leadership visibility and decision-making (WBR/MBR-ready).

What were looking for

Proven experience in Multi-Layer Leadership

• Has successfully managed and coached teams of 1525 members including the development of Team Leads or middle management.

• Demonstrates a history of managing high-spread performance implementing clear scorecards and PIPs to maintain a high-bar talent density.

• Embodies the High Confidence / Low Ego trait fostering a transparent environment where feedback is a tool for growth.

Demonstrates ability to Orchestrate Activation & Retention Engines

• Able to map and optimize every stage of the merchant journey from Sign-up to First Transaction and long-term Expansion.

• Experienced in converting complex cohort insights into simple repeatable weekly playbooks that the frontline team can execute with high precision.

• Deeply understands cohort-based metrics to identify early churn signals and deploy rescue interventions before revenue loss occurs.

Possesses strong Data-Driven Problem Solving & Analytical Rigor

• Directly proficient in using modern data tools (Salesforce Databricks or SQL) to self-serve insights without relying solely on a Data Analyst.

• Methodically designs Champion/Challenger tests for new commercial strategies and measures uplift against a control group.

• Can translate complex data trends into a clear executive-level WBR/MBR narrative that drives leadership decision-making.

Track record of Cross-Functional Strategic Influence

• Proven ability to partner with Product and Operations teams to automate manual bottlenecks (e.g. KYC or Onboarding) that hinder SMB velocity.

• Experienced in driving results across departments where they lack direct authority utilizing data and Addis business goals as the primary lever.

• Capable of managing trade-offs between short-term GMV growth and long-term foundational projects (Data/AI tooling).

Experienced in Scaling Commercial Productivity via Technology

• High proficiency in Salesforce architecture ensuring data integrity and using the CRM as a source of truth rather than just a reporting tool.

• Demonstrates a forward-thinking approach to productivity such as implementing AI-assisted QA automated prioritization or LLM-driven sales enablement.

• Focuses on output per FTE constantly seeking ways to increase merchant coverage through better tooling rather than just headcount.

Why join us

• Work on a problem that truly matters We are redefining how people shop pay and bank in Colombia breaking down financial barriers and empowering millions. Your work will directly impact customers lives by creating more accessible seamless and fair financial services.

• Be part of something big from the ground up This is your chance to help shape a company influencing everything from our technology and strategy to our culture and values. You wont just be an employeeyoull be an owner

• Unparalleled growth opportunity The market were tackling is massive and were growing faster than almost any fintech lender at our stage. If youre looking for a high-impact role in a company thats scaling fast this is it.

• Join a world-class team Work alongside top-tier talent from around the world in an environment where excellence ownership and collaboration are at the core of everything we do. We care deeply about what we build and how we build itand we want you to be a part of it.

• Competitive compensation & meaningful ownership We believe in rewarding our talent. Youll receive a generous salary equity in the company and benefits that go beyond the basics to support your growth.

How the hiring process looks like

We believe in a fast transparent and engaging hiring experience that allows both you and us to determine if theres a great fit. Heres what our process looks like:

• Step 1: People Interview (30 min)
  A conversation with a recruiter to get to know you your experience and what youre looking for. Well also share more about Addi our culture and the role.

• Step 2: Initial Interview (45 min)
  A more in-depth conversation with the hiring manager where we explore your skills experience and problem-solving approach. We want to understand how you think and work.

• Step 3: Deep Dive Interview (30 min)
  Youll meet future colleagues and cross-functional team members to get a feel for how we work together. Were looking for strong contributors and cultural fits so bring your questions too!

• Step 4: Case Study (3-5 Days)
  You may receive a real-world challenge or case study to complete. This is a chance to showcase your expertise and how you approach key problems relevant to the role.

• Step 5: Co-Founder Interview
  If theres a strong match youll have a final conversation with our Founder to align on expectations cultural fit and ensure mutual excitement. From there well move quickly to an offer and discuss next steps.

We value efficiency and respect for your time so we aim to complete the process as quickly as possible. Our goal is to make this experience insightful and exciting for you just as much as it is for us. Regardless of the outcome we are committed to always providing feedback ensuring that you walk away with valuable insights from your experience with us.

Required Experience:

Manager