Product Manager Pleno
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Job Location:
Monthly Salary:
Posted on:
4 hours ago
Vacancies:
1 Vacancy
Department:
Job Summary
Você será Lider da Squad de Targeting na tribo de Ativação de Marketing Services responsável por transformar ativos de dados em produtos de audiências escaláveis ativáveis e monetizáveis que gerem vantagem competitiva para os nossos clientes de marketing.
Qualifications :
O que buscamos em você:
- Experiência prévia com Martech CDPs DMPs e/ou CRMs
- Conhecimento de governança de dados LGPD
- Capacidade de dialogar com times de dados/modelagem
- Domínio de plataformas de mídia (Meta Google TikTok...) e DSPs.
Quais serão às suas principais responsabilidades:
- Definir a visão e estratégia do portfolio de audiências
- Evoluir segmentações sob demanda para produtos padronizados
- Definir critérios de qualidade e performance mínimos por segmento
- Trabalhar em conjunto com a squad de Sinais para transformas modelos e scores em ofertas ativáveis
- Criar packaging comercial junto aos times de GTM e PMM
- Definir metricas de adoção e uso das audiências
- Identificar oportunidades de automação e autoatendimento
Métricas que você vai acompanhar:
- Receita incremental por audiências patronizadas
- Tempo médio para criação de nova audiência
- Taxa de reutilização de segmentos e filtros
- Performance relativa por canal
Additional Information :
Our uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
Experian Careers - Creating a better tomorrow together
Find out what its like to work for Experian by clicking here
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
About Company
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, ... View more
