Head of Marketing LATAM
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Job Location:
Mexico City - Mexico
Monthly Salary:
Not Disclosed
Posted on:
8 hours ago
Vacancies:
1 Vacancy
Job Summary
About Us
Dyson is a global technology enterprise. Were growing fast and our ambition is huge more categories more locations and more people.
Dyson is a global technology solve the problems others choose to ignore with surprising new inventions that defy convention and simply work growing fast and our ambition is huge more categories more locations and more launchedinMexico in 2018 as our first step into Latin America. Our Mexico office is located in thePolanco areaof Mexico Cityand our expandingteam is akey contributor inhelping us delivergrowth throughout the market.
Were committed to our campus culture and want to have people collaborating developing and learning from each other. By having everyone on campus together we have been able to nurture a fantastic social and dynamic environment.
About the Role
To lead the brand building communication and launch strategy for all categories in LATAM.
Responsibilities
Development of Dyson marketing strategies across categories
Lead overall marketing strategies for Dyson LATAM to show clear brand differentiation and superiority.
Deliver 360 owner centric plans to generate consumer traction and support sales across all channels ensuring best in class experience across all consumer facing touchpoints
Build effective relationship with PR & Comms team to maximize power of Paid / Owned & Earned
Leverage insight and data to inform strategies and build plans & campaigns
Ensure BBI efficiency and manage budget with high accuracy and agility balancing top line growth together with bottom line protection
Management of product plan roadmap
Feed into the NPD and ranging process with Group categories to ensure new products fit with MX customer needs.
Lead long term product and category planning: set the strategy long term mission and targets of categories to deliver the P&L objectives.
Review and update the plan across the Sales planning process. Ensure that volume and mix expectations match with the plans. Ensure long term trade up and cross category decisions are robust.
Make sure we anticipate and orchestrate strong plans against NPD launches sticking to due dates and ensuring assets readiness for perfect delivery.
Review launch processes and define the optimum launch working closely with group and involving Category leads to liaise with customers
Leadership and strategy definition of media planning insight & owner experience agenda
Supervisor of Media Owner Experience and Insights
Define develop and coordinate Dyson LATAM integrated strategy across all channel for all categories (insight identification audience understanding audience mapping media agency brief recommendation to category leaders).
Supervision of Traditional digital and Social media and Owner Experience plans with a clear objective of losing reliance on paid media maximizing Owned & Earn.
Ensure creative production coordination and seamless roll out
Supervision of media agency to produce meaningful post campaign analysis
Supervision of Audit processes to evaluate quality performance of media agency on an annual basis
Work with local Communications team to deliver fully integrated amplification plans
Develop strong collaboration with Group BUs heads on media strategies ensure the plans encapsulate consistent vision.
Build develop and promote an effective team
Inspire lead and motivate a senior team of Category Leaders Insights Media Owner Experience and Direct managers through regular feedback 1:1s PDPs and objectives
Inspire a passion for Dyson and our products be advocate for what we stand for within the organization.
Manage processes to ensure that the team is as effective as possible in meeting business goals.
Interact efficiently with departments Finance Sales Retail E-commerce and review regularly ways of working.
Work closely with Group Marketing to influence global decisions
Develop talent and succession plans
Fulfill other duties as required
Pick up new activities that fall broadly in the purpose of the role
Fix things that you can see need fixing
Identify problems and find solutions.
Promote and demonstrate Dyson behaviors.
About you
Experience
Solid marketing background with proven experience at a management level.
Mandatory to have had experience of brand management i.e. simultaneous management of product marketing and communications.
Strong knowledge of digital media on top of traditional media.
Line management experience is essential.
International Experience is a plus
Skills
Ability to engage with and motivate people.
Strong analytical skills
Creative thinker
Effective presentation skills
Open and Agile Mind-set
Learn it all vs know it all
Competencies
Strong senior team leadership skills.
A confident individual must be ready to take on battles and win
Ability to influence at all levels
Ability to plan and deliver strategic initiatives
A visible passion for products
Effective communicator
Team player
Able to manage complex projects
Diligent/conscientious
Approachable and supportive
Must be able to adhere to a 5-day office attendance schedule
#LI-Onsite
Dyson is an equal opportunity employer. We know that great minds dont think alike and it takes all kinds of minds to make our technology so unique. We welcome applications from all backgrounds and employment decisions are made without regard to race color religion national or ethnic origin sex sexual orientation gender identity or expression age disability protected veteran status or other any other dimension of diversity.
Dyson is committed to the full inclusion of all qualified individuals. As part of this commitment Dyson will ensure that persons with disabilities are provided reasonable accommodations for the hiring process. If reasonable accommodation is needed please contact Americas Talent Acquisition at
Required Experience:
Director
Key Skills
- Digital Marketing
- Performance Marketing
- B2B Sales
- Marketing
- SAAS
- Growing Experience
- Customer Acquisition
- Multichannel Marketing
- Affiliate Marketing
- Team Management
- Public Speaking
- Lead Generation
About Company
Dyson vacuum cleaners, hair dryers, hair straighteners, hair stylers, air purifiers, humidifiers, hand dryers and lighting. Shop at Dyson.com for free shipping and warranty.
