Marketing & Growth Lead reurbano

Selection process developed by matteria

Location and Work Mode

This is a full-time permanent position based in Mexico City (CDMX). The role requires in-office and field presence with a hybrid modality available for half of the week.

Who we are

Reurbano is one of Mexico Citys most recognized adaptive reuse developers with 15 years of creating vibrant enduring urban spaces through design excellence operational innovation and a focus on people.

We believe activated high-trust communities create extraordinary value socially civically and financially. We also believe were living through a transformation in how organizations operate. Were now launching a new real estate development platform to build adaptive reuse and mixed-use mixed-income intergenerational communities pairing deep community investment with an AI-first data and operating model.

This role will be part of a founding team that reimagines development from what we build to how we build to with whom we build.

Our impact

• 30 completed projects across Mexico City (2008 to present) representing 400 housing units and 15000 m² developed.

• Award-winning portfolio recognized internationally: Bienal de Venecia Bienal de Quito FAD Prize (Spain and Portugal) XV Bienal de Arquitectura Mexicana and ArchDaily Best Buildings 2015.

• Featured in leading media including Metropolis Monocle Log NYTimes ArchDaily El Financiero and AD México.

• 60000 Instagram followers and a growing community of residents collaborators and urban advocates built on credibility not ad spend.

Purpose of the Position

This person is the first dedicated marketing and growth hire inside a platform that already has real assets: an internationally recognized brand a seasoned development team deep neighborhood credibility and a following of 60000 built organically over 15 years. The mandate is to translate that foundation into a functioning growth engine: clear audiences compelling narrative measurable demand and the operational infrastructure to convert interest into deposits and contracts

This is not a support function. It is a core driver of how Reurbanos model scales.

Key Responsibilities

• Define the growth strategy and funnel: clarify audiences offers journey and conversion events (signup tour event reservation readiness).

• Build the CRM and lifecycle system: set up segmentation pipelines follow-ups and cadence across email and WhatsApp.

• Own website and conversion surfaces: ship landing pages site updates and analytics basics with measurable conversion improvements.

• Run content cadence end-to-end: own calendar publish consistently and protect voice and quality while scaling production.

• Operationalize tours and events: create repeatable formats that build trust and convert demand into action.

• Drive partnerships and referrals: build distribution with aligned partners that consistently produce qualified leads.

• Install measurement and reporting: track lead quality stage conversion and channel performance with a lightweight dashboard.

Requirements and competences to work with us

Education

• No specific degree required. Relevant backgrounds include Marketing Communications Business Administration or related fields.

• What matters most is demonstrated ability to build and run a growth function from scratch.

Experience

• 4 to 8 years in marketing growth or demand generation with at least part of that experience in an early-stage or founder-led environment.

• Proven ability to build a growth function from zero: funnel definition CRM setup content cadence and conversion infrastructure.

• Hands-on experience across multiple channels: content social email partnerships events and lifecycle communications.

• Track record of driving measurable conversion outcomes not just brand awareness or vanity metrics.

• Experience owning or materially contributing to website and landing page performance with basic analytics instrumentation.

• Experience with CRM platforms marketing automation tools and content management systems (Attio HubSpot Mailchimp Webflow or similar).

• Real estate development hospitality proptech membership brand or community-led model experience is a strong plus.

Knowledge and Skills

• Builder-executor drive: someone who moves from zero to a functioning engine a doer and a hustler by instinct. Proof of doing is more important than proof of having done this exact thing before.

• Excellent messaging and content craft: strong narrative development and high-quality writing across posts emails landing pages and collateral.

• Conversion-minded creativity: turns narrative into clear offers journeys and asks that deepen commitment over time.

• Cross-channel execution and operational rigor: ships consistently across content social partnerships events lifecycle and measurement.

• AI and tool fluency with a genuine point of view: concrete examples of using AI to increase throughput and quality and a clear perspective on how AI is reshaping marketing operations. This is not optional.

• Fully bilingual: Spanish and English written and spoken.

Our team profile

• High agency stamina: this is a demanding environment; youre comfortable with ambiguity take ownership and move fast.

• Empowerment over hierarchy: we operate with empowered decision-making; roles change as we learn and we optimize for outcomes not titles.

• Mission alignment: youre deeply motivated by building healthier more connected places.

• Adaptability and curiosity: you learn new tools and workflows quickly experiment thoughtfully and use AI to increase clarity speed and quality.

• Low ego: youre willing to do whatever the work requires and you treat people with kindness and respect while holding a high bar.

Key interests for working with us

• Building a growth engine from scratch in a category that genuinely matters: community-led urban development is not a conventional real estate pitch and the marketing challenge here is as creative as it is strategic.

• The craft of storytelling and conversion: finding the right words formats and channels to turn a compelling mission into real demand and real commitment.

• Working at the intersection of brand community and commercial outcomes where good marketing directly enables the organizations mission.

• Being a visible trusted partner to founders in a fast-moving environment where marketing is not a support function but a core driver of growth.

• Building something durable: systems playbooks and a brand foundation that scales beyond the first project.

Reasons to join our team

What makes this opportunity rare: this is a first marketing hire with real assets already in place not a blank slate. Youll work alongside three founders with deep track records: exits significant real estate and technology credentials and a known reputation for pioneering different ways of working. Reurbano already has 60000 followers an internationally recognized brand and a portfolio of iconic projects across CDMX. The work is to build on that foundation not to establish it from nothing.

• Competitive salary aligned to market.

• Permanent full-time contract.

• Hybrid work environment in office half the week optional the other half.

• Performance-based bonus tied to community and operational milestones.

• Benefits in accordance with Mexican labor law (IMSS INFONAVIT aguinaldo PTU vacaciones).

• Equipment and tools provided. Direct exposure to founders from day one.