Marketing Specialist

Hello!

At Factorial we believe that growth happens when great marketing meets real business impact. Thats why were looking for a Marketing Specialist for LATAM who will play a key role in executing high-impact marketing initiatives across the region.

This role is perfect for someone who enjoys doing a bit of everything: from events and campaigns to email marketing and partner activations. Youll be at the center of our demand generation efforts working closely with our partners and internal teams to drive pipeline and brand awareness across LATAM.

Are you ready for the challenge

About the role

Were looking for a hands-on versatile marketer to support and execute demand generation initiatives in LATAM with a strong focus on partner marketing and regional campaigns.

During your first months youll focus on executing campaigns supporting events and launching quick wins while gaining a deep understanding of our market and partner ecosystem.

Over time youll take on more ownership of initiatives and become a key player in scaling demand generation across LATAM.

In a few words:A mid-level high-impact role for a generalist marketer who enjoys executing testing and scaling marketing initiatives with direct impact on pipeline and revenue.

What will you be doing

• Execute end-to-end marketing campaigns across LATAM (email events paid and co-marketing initiatives).
• Support and coordinate partner marketing activities including webinars events and joint campaigns.
• Plan and execute online and offline events (from logistics to follow-ups).
• Manage and optimize email marketing campaigns (newsletters invitations nurturing flows).
• Collaborate on demand generation strategies and help bring them to life with a strong execution focus.
• Track and report on performance (leads demos conversions) ensuring visibility of results.
• Work closely with Sales Partnerships and Marketing teams to align efforts with business goals.
• Help create and adapt marketing materials and content for LATAM audiences.

Youre a great fit if you:

• Have experience in B2B marketing ideally in tech or SaaS.

• Are a generalist marketer who enjoys working across campaigns events and content.

• Have hands-on experience with:

  • Events (webinars field events partner activations)
  • Email marketing / CRM (HubSpot is a plus)
  • Campaign execution (paid organic co-marketing)

• Understand how marketing contributes to pipeline and revenue generation.

• Are comfortable working with partners agencies and multiple stakeholders.

• Thrive in fast-paced environments and can manage multiple projects at once.

• Use data to track performance and optimize campaigns.

• Communicate clearly in Spanish and English.

Well truly value someone who:

• Makes marketing feel human practical and useful not corporate.
• Takes ownership without needing constant validation.
• Is organised proactive and solution-oriented.
• Is curious humble and focused on enabling others to succeed.
• Enjoys working across cultures regions and different working styles.
• Wants to grow teach and learn.

Benefits

We care about people and we also offer a lot of benefits for employees:

• Continuous training and learning based on your needs
• High growth multicultural and friendly environment
• Private health insurance
• Healthy life with Gympass (Gyms pools outdoor classes)
• Language classes with Yolk Academy
• Grocery Vouchers
• Transportation Support
• Breakfast in the office and organic
• Free caffeine and theine

Is this you! Come rock the world with us!

About Us

Factorial is an all-in-one HR Software fast-growing company founded in 2016. Our mission is to help SMEs automate HR workflows centralize people data and make better business decisions. Currently serves thousands of customers in over 60 countries all over the world and across industries it has built a super diverse and multicultural team of over 900 people in Barcelona Brazil and Mexico offices.

Our Values

We own it: We take responsibility for every project. We make decisions not excuses.

• We learn and teach: Were dedicated to learning something new every day and above all share it.
• We partner: Every decision is a team decision. We trust each other.
• We grow fast: We act fast. We think that the worst mistake is not learning from them.

Wanna learn more about us Check our website!