SEOGEO Specialist
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Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
SEO/GEO Specialist (Manager)
About the job
Manulife is driving a multi-year digital growth agenda focused on enhancing customer experience by improving organic visibility (across both classic and AI search)raising brand awarenessandsupporting lead generationglobally.
The SEO & GEO Specialist(Manager)willworkclosely with globalcrossfunctionalteams (e.g.ContentDesignAnalytics IT and local markets) andplay a key role in enabling this growth by supportingBAU activities andprojectsend-to-endfrom gathering SEO/GEO requirementsthroughprioritizationandsequencing progress management across technical and contentSEO/GEO coordinating delivery timelines and ensuring a smooth rollout with minimal risk.
Position Responsibilities:
Work as part of the SEO/GEO workstream managing delivery timelines and progress through project management tools; managing stakeholder expectations; and conducting QA and launch monitoring.
Support BAUactivitiesby clearly communicating SEO (including GEO AEO AXO and ASO) concepts best practices strategies and reporting to partners across Asian markets in a concise easy-to-understand and actionable manner.
Deliver full stack SEOservices to Asian markets including Hong Kong Malaysia Singapore Philippines Taiwan IndonesiaJapanand Vietnametc including:
Manage technical SEO baselines and enhancements-identify diagnose and resolve issues providing solutions aligned with internal platforms and toolsets.
Support content optimisation through keyword research competitor analysis search intent mapping and development of SEO briefs; oversee content approval processes with Product Legal Compliance and Marketing teams.
Develop educational materials such as playbooks guidelines and training materials.
Deliver regular reports updates and presentations to stakeholders clearly highlighting performance risks dependencies and mitigation plans.
Required Qualifications:
Experience:
5 years of experience working in SEOwith proven success in improvingSEO and GEOperformance across multipleAsiamarkets.
Background in the financial services industry and experience in a regional role are highly preferred.
Fluency in written and spoken English.Additionallocal language (e.g.Vietnamese Japanese Bahasa traditional Chinese) is preferred.
Technical SEOexpertise:
Demonstrableproficiencywithtechnical or off-pageSEOfrom error identificationtoconcreatesolution design and implementation withsolid understanding of:
Indexability & crawlability validation
configuration
XML sitemap maintenance
Metarobotstags
Broken page handling (4xx 5xx errors)
Knowledge in status code
Redirect handling (301 / 302 redirect chains loops)
URL structure and parameter handling
Site performance basics (Core Web Vitals awareness)
Canonical tag usage
Internal linking
Backlink building and management
Content SEOexpertise:
Demonstrateabilityto perform keyword researchidentifypotential topics conduct content audits to uncover content gapscreate SEO content briefs anddeliverSEO-driven content.
Ability toleveragetranslation tools to supportmultilanguagecontent development and optimization.
Strong page strategy capabilities integrating content and UI/UX best practices tooptimisefullfunnel journeys (awareness consideration and conversion)including:
Duplicate content handling
Keyword cannibalization handling
Search intent mapping
Content hierarchystructuring
Analytical capability:
Demonstrate ability to measure performance diagnose issues and linkoptimisationefforts to business outcomes including:
Defining and tracking core SEO& GEOmetrics (impressions clicks rankings CTR organic traffic conversions SoV)
Mapping SEO& GEOmetrics tooptimisationinitiatives andbroaderbusiness objectives
Conducting root cause analysis for performance changes (e.g. algorithm updatessearch demand changetechnical implementations content updates)
Strong experience in systematic reporting to measure search performance.
Proven ability in opportunity sizing and growth projection using datadriven methodologies to justify SEO initiatives and forecast potential impact.
Project managementskills:
Strong project management experience with handson familiarity using tools such as JIRA Confluence Smartsheet or similar platforms.
Experience inmanaging project dashboardsbacklogand tracker.
Risk management skills:
Strong understanding of SEOs impact on overall business performance.
Able to articulate how changes to critical elements may affect organic performance.
Technologies & Tools:
Experience with SEO tools such as BrightEdge SEMrushSiteImproveAhrefs Moz Screaming FrogSiteImproveGoogle Ads etc.
When you join our team:
- Well empower you to learn and grow the career you want.
- Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
- As part of our global team well support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Working Arrangement
Required Experience:
IC
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
