SEO Specialist

Job Description:

SEO / GEO / AIO Execution

• Support the execution of SEO GEO and AIO strategies for client accounts across different industries.

• Conduct keyword topic prompt and intent research to identify opportunities across both search engines and AI answer platforms.

• Optimize website content landing pages FAQs category pages and supporting content to improve discoverability and visibility.

• Support content recommendations and brief development based on user intent search trends and AI answer behavior.

• Monitor and analyze how brands products and competitors are represented across search engines and AI platforms.

Content & Search Optimization

• Work with content UX and strategy teams to recommend on-page optimization metadata improvements internal linking and content structuring.

• Support the development of SEO- and GEO-friendly content frameworks including entity coverage FAQ strategy schema opportunities and citation readiness.

• Identify opportunities to improve brand authority answer relevance and citation visibility in AI-generated responses.

• Assist in content audits and gap analysis to identify missing themes weak-performing pages and competitor advantages.

Performance Monitoring & Reporting

• Track performance across SEO and emerging GEO/AIO metrics including rankings organic visibility traffic trends brand mentions citation presence and share of voice.

• Prepare regular reports dashboards and actionable insights for internal teams and clients.

• Analyze competitor performance and provide recommendations on how to improve brand visibility in both traditional and AI-driven search environments.

• Support testing and learning initiatives to understand which content formats structures and signals perform best.

Technical & Platform Support

• Partner with developers and technical teams to ensure SEO best practices are implemented across websites and digital platforms.

• Support technical SEO audits covering crawlability indexation site health page speed structured data and mobile friendliness.

• Work with CMS and digital platforms to ensure proper content implementation and governance.

• Stay up to date on changes in search engine algorithms Google AI Overviews and AI discovery ecosystems and translate them into practical recommendations.

Cross-functional Collaboration

• Collaborate with internal teams across content data technology CXM CRM media and analytics within Merkle and the broader dentsu network.

• Support client-facing discussions by contributing insights research and performance updates.

• Help shape internal best practices frameworks and playbooks for GEO / AIO capabilities as the discipline evolves.

Requirements

• 13 years of experience in SEO content strategy digital marketing or search-related roles; agency experience is an advantage.

• Good understanding of core SEO principles including keyword research on-page SEO technical SEO content optimization and analytics.

• Strong interest in the future of search including AI search AI Overviews LLMs answer engines and Generative Engine Optimization.

• Familiarity with tools such as Google Analytics Google Search Console Screaming Frog Ahrefs Semrush and similar SEO platforms.

• Experience working with CMS platforms such as WordPress Shopify Adobe Experience Manager Sitecore Drupal or equivalent is a plus.

• Strong analytical skills with the ability to interpret data and turn findings into practical recommendations.

• Good written and verbal communication skills in English; Cantonese and/or Mandarin would be an advantage.

• Detail-oriented curious proactive and eager to learn in a fast-evolving digital landscape.

• University degree holder in Marketing Business Communications IT Journalism or related disciplines.

Preferred / Advantageous

• Exposure to AI-driven search tools prompt testing or content evaluation across LLM platforms.

• Understanding of structured data entity-based optimization and digital content governance.

• Experience supporting regional or multi-market clients.

• Basic knowledge of HTML web publishing or technical implementation workflows.

• Experience in preparing client reports competitive analysis and presentation materials.

Career Path

• Candidates with more experience may be considered for Senior GEO / AIO / SEO Executive.

• Opportunity to work with cross-disciplinary teams in strategy content data media analytics and technology across Merkle Hong Kong and dentsu.

• Exposure to emerging search and AI optimization practices with room to grow into a specialist or strategy-focused role in next-generation search.

Location:

Brand:

Time Type:

Contract Type: