Sr. Marketing Mgr-Public Sector, Amazon Leo for Government

Amazon Leo is an initiative to increase global broadband access through a constellation of 3200 satellites in low Earth orbit (LEO). Its mission is to bring fast affordable broadband to unserved and underserved communities around the world. Amazon Leo will serve a wide range of customers including consumers businesses government agencies and other organizations operating in places without reliable connectivity.

The Amazon Leo for Government Marketing team is looking for a talented results-oriented individual to lead upper funnel marketing campaigns to State Local and Education public sector markets. This role is responsible for developing the strategy and execution of brand marketing campaigns across multiple channels and locales. The ideal candidate for this role is a self-starter and able to work effectively in a matrixed organization. You must have a track record of building and executing effective large-scale marketing campaigns that drive awareness consideration and demand.

This position offers an unparalleled opportunity to leverage your creative skills brand building and cross-channel expertise while experiencing the excitement and growth of Amazons low Earth orbit satellite broadband business and engaging with colleagues and stakeholders at a global regional and local level.

10037

Key job responsibilities
* Lead the strategy development and execution of integrated multi-channel campaigns designed to drive awareness consideration and demand for Project Kuiper.
* Coordinate campaigns to public sector markets.
* Collaborate with Marketing Intelligence teams to monitor brand health metrics and business impact and regularly report on performance up to Director level adjusting strategically and tactically as needed.
* Collaborate across a dynamic ecosystem of stakeholders from multiple functions (business insights and measurement creative and other marketing teams) at a local regional and global level.
* Partner with external agencies in support of world-class marketing campaigns creation and execution.
* Leverage internal Amazon marketing channels as well as external marketing channels.
* Manage budget with accountability for campaign return on investment (ROI).
* Develop mechanisms for scalability across multiple marketplaces.
* Ensure clear consistent and frequent communication with stakeholder teams to outline strategy tactics goals and performance for campaigns.

Security Clearance: This position requires that the candidate selected be a US Citizen and candidates must be able to obtain and maintain a US Government security clearance of TS/SCI.

A day in the life
Strategic Planning
Develop comprehensive marketing strategies for state local government and K-12/higher education segments
Identify market opportunities and create targeted campaigns that address specific SLED sector challenges
Collaborate with sales teams to align marketing initiatives with revenue goals and pipeline development

Campaign Execution
Create and manage multi-channel marketing campaigns including digital events content marketing and media
Develop sector-specific messaging that resonates with government decision-makers IT leaders and education administrators
Coordinate content strategy and participation in SLED-focused conferences trade shows and industry events

Content Development
Produce case studies white papers and solution briefs demonstrating value for SLED customers
Create presentations and materials that support sales business development and partner marketing initiatives
Develop thought leadership content on topics relevant to government modernization and education technology

Stakeholder Engagement
Build relationships with industry associations government organizations education consortiums and contract managers
Partner with sales product and partner teams to ensure consistent messaging and effective go-to-market execution
Engage with existing customers to develop reference stories and testimonials

Performance Analysis
Track campaign performance metrics and ROI across SLED segments
Analyze market trends competitive landscape and customer feedback to refine strategies
Report on marketing effectiveness and provide recommendations for optimization


- 8 years of professional non-internship marketing experience
- Experience building executing and scaling cross functional marketing programs
- Experience using data and metrics to drive improvements
- Experience with Excel or Tableau (data manipulation macros charts and pivot tables)
- 5 years of government marketing experience

- Experience driving direction and alignment with large cross-functional teams and agency partners
- Experience in online advertising marketing sales or digital media
- Experience in Telecom or Networking

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status disability or other legally protected status.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region youre applying in isnt listed please contact your Recruiting Partner.

The base salary range for this position is listed below. Your Amazon package will include sign-on payments and restricted stock units (RSUs). Final compensation will be determined based on factors including experience qualifications and location. Amazon also offers comprehensive benefits including health insurance (medical dental vision prescription Basic Life & AD&D insurance and option for Supplemental life plans EAP Mental Health Support Medical Advice Line Flexible Spending Accounts Adoption and Surrogacy Reimbursement coverage) 401(k) matching paid time off and parental leave. Learn more about our benefits at VA Arlington - 118200.00 - 160000.00 USD annually