Key Account Manager, Impulse

MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS

Executes distribution on priority packages in-line with HQ recommendations.

Ensures all assigned key accounts schematics reflect Red Bull standards.

Aggressively sells Red Bulls strategic vision by utilizing best practices and available tools.

Customizes presentations to better appeal to customers needs.

Develops annual promotion schedule in accordance with national goals.

Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customers needs.

Ensures all promotions are accompanied by effective POS and incremental displays.

Customizes sales pitch to achieve account goals while driving effective permanent displays.

Evaluates ROI prior to recommending specific POS or customized solutions.

Determine GAP within Regional key accounts and build plans to address them.

MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS THAT INFLUENCE REGIONAL ACCOUNTS

Actively develops relationships with key decision makers via business reviews communication etc.

Drives execution of account programs through local Decision Makers (DMs).

Consistently pursues incremental opportunities over-and-above programs.

Maintains key point of local knowledge regarding accounts.

Routinely engages in opportunities to build relationships and wire key accounts beyond buyer level.

BUDGETS/ANNUAL PLANNING

Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis.

BUSINESS ANALYSIS

Works with Category Analyst to evaluate ROI in regards to pay-for-space agreements and communicates key learnings to National Accounts Director.

Drives post-promotion analysis to evaluate promotional effectiveness.

BUSINESS REVIEWS

Conductus quarterly business reviews.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition.

Provides Energy Insights that drive change in promotion price or display practices.

COMMUNICATION WITH FIELD TEAMS

Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives

Routinely visits Field Teams to ensure personal contact and open lines of communication

Qualifications :

Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of success preferably in beverage CPG (Consumer Packaged Goods) or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery DSD) operation.

Strong analytical skills and experience using internal and external data sources (i.e. Nielsen IRI).

Excellent communication and active listening skills.

Creative solution-oriented mindset.

Self-motivated and able to work independently.

Must be proficient in Microsoft Excel and PowerPoint.

Previous experience with SAP preferred.

Knowledge of regional major accounts operation an asset.

Bachelors Degree preferred.

Bilingual (English/French) is an asset.

Additional Information :

The expected annual base salary range for this position is $98515 to $108885. The actual base salary for this position will depend on various factors including but not limited to the candidates qualifications skills experience and work location. This position is also eligible for an annual bonus in accordance with the terms of Red Bulls bonus plan.  

Red Bull Canada is committed to treating all people in a way that allows them to maintain their dignity and independence. We believe in integration and equal opportunity. Accommodations are available throughout the recruitment process and applicants with a disability may request to be accommodated throughout the recruitment process. We will work with all applicants to accommodate their individual accessibility needs.

Remote Work :

No

Employment Type :

Full-time