Senior Manager Experimentation, Testing, & Learning

The Senior Manager Experimentation Testing & Learning owns the quarterly experimentation roadmap and learning agenda that drives measurable improvements in buying group progression. This role runs end-to-end test governance across buying group experience ensuring tests are designed well implemented correctly measured cleanly and translated into clear scale or stop decisions. 

What you will own 

• Quarterly experimentation roadmap learning agenda and test portfolio aligned to brand events and integrated program goals with emphasis on buying group progression. 

• Test intake prioritization design standards and readout templates used across teams. 

• Scaling criteria and playbooks for rolling out tests that show measurable lift. 

• Governance for experimentation processes including decision rules and documentation standards. 

Responsibilities 

• Own and evolve the quarterly experimentation roadmap and learning agenda aligned to brand events and integrated program goals with emphasis on buying group progression. 

• Manage test intake and prioritization using clear criteria expected impact feasibility time-to-learn and cross-channel applicability maintaining balanced coverage across paid owned site and creative. 

• Define and maintain test design standards: hypotheses primary and secondary KPIs success thresholds guardrails and decision rules. 

• Partner with Measurement to define incrementality approaches holdouts lift studies geo tests platform experiments and standardize efficiency metrics. 

• Partner with agency and platform teams to ensure clean implementation consistent exposure rules and strong QA across channels. 

• Coordinate with DX on site and landing page tests including experimentation tooling tagging data layer dependencies and conversion-path measurement. 

• Partner with creative and agency teams to structure creative tests (message offer asset variants) with clear learning objectives and measurement plans. 

• Standardize how results are reported readout templates that clearly summarize lift confidence segment impacts tradeoffs and recommended decisions. 

• Lead quarterly readouts that drive decisions to scale stop iterate or retest with documented rationale. 

• Maintain scaling criteria and update global playbooks when tests show measurable lift and repeatability. 

Qualifications :

• 7 years in growth marketing performance marketing experimentation analytics or marketing operations with ownership of cross-channel testing programs and a track record of turning test results into strategic decisions. 

Hard Skills 

• Experimentation Design: A/B multivariate holdouts lift studies geo experiments and common design pitfalls to avoid 

• Cross-Channel Testing: paid media (programmatic search social) owned channels site experience and creative 

• Measurement Partnership: incrementality design impact evaluation and efficiency metric standardization 

• Agency & Platform Execution: clean test setup QA trafficking and consistent measurement across partners 

• Reporting & Decision Frameworks: standardized readouts that drive repeatable scaling decisions 

Soft Skills (Leadership Competencies) 

• Strategic Vision: able to define a learning agenda that connects test-and-learn activity to business outcomes not just optimization metrics 

• Cross-Functional Influence: drives alignment and adoption of experimentation standards across Media Measurement DX Integrated Marketing and agency partners 

• Decisiveness & Clarity translates ambiguous test results into clear actionable recommendations for senior stakeholders 

• Accountability & Rigor holds the bar on test design quality and documentation standards across all partners 

• Structured Communication: turns complex measurement concepts into digestible readouts that inform strategic decisions 

Preferred 

• Experience tying experimentation to buying group progression or multi-stakeholder B2B journeys 

• Experience with onsite experimentation tools and landing page optimization programs 

• Familiarity with media platform experimentation products conversion lift brand lift incrementality testing 

For positions in this location we offer a base pay of $155400 - $272000 plus equity (when applicable) variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline and individual total compensation will vary based on factors such as qualifications skill level competencies and work location. We also offer health plans including flexible spending accounts a 401(k) Plan with company match ESPP matching donations a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

Additional Information :

Work Personas

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Equal Opportunity Employer

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race color creed religion sex sexual orientation national origin or nationality ancestry age disability gender identity or expression marital status veteran status or any other category protected by addition all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements. 

Accommodations

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process or are unable to use this online application and need an alternative method to apply please contact for assistance. 

Export Control Regulations

For positions requiring access to controlled technology subject to export control regulations including the U.S. Export Administration Regulations (EAR) ServiceNow may be required to obtain export control approval from government authorities for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by relevant export control authorities. 

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Remote Work :

No

Employment Type :

Full-time