CDD Business Merchandiser, Apparel Sportstyle & D2C WM

We are looking for a Business Merchandiser Apparel Sportstyle & D2C - W/M : 

The Business Merchandiser defines and drives the merchandising deployment for key Apparel accounts ensuring full alignment with the brand vision positioning strategy and business targets. The role supports sellin and sellout performance by steering strategy deployment at channel level and contributing to consistent commercial execution across the region.

Main Activities:

1. Manage the Regional Merchandising deployment for his/her scope:

• Contribute to developing and implementing a comprehensive category strategy within his/her scope that aligns with regional and companys overall business objectives.
• Drive marketplace input for his/her scope or a sport by analyzing key accounts retail eCom market trends and consolidate input consumer preferences and competitive landscape to identify opportunities for growth and innovation and to feed SBK
• Define Omnichannel product assortments and category plans to drive sales and profitability for own scope

2. Support sell-in channel product assortment management & strategy deployment:

• Rollout and deploy the seasonal regional Merch execution plan and support sell-in/-out at channel level for her/his scope including assortment & pricing
• Regularly review and adjust the product assortment based on sales performance market trends and customer feedback.
• Identify gaps in Merch execution plan (assortment sufficiency pricing launch plans) and share with Regional Category Merch
• Conduct regular scope assessments incl. store visits competitor benchmarking and brand positioning
• Work closely with Regional GTM and provide the strategic framework for key account sell-in meetings including compelling product presentations and promotional campaigns.
• Track and follow up on the master plan to ensure commercial execution as planned
• For D2C: Lead the coordination of assortment & visual merchandising execution and support the commercial setup of new D2C store openings ensuring alignment with brand standards product stories and launch calendars

3. Validate regional sales for his/her scope:

• Use customer & business insights to Create post-BP/SSL phased sales plan potential demand and share with business demand planners.
• Monitor and analyze key performance indicators (KPIs) to assess the effectiveness of merchandising strategies and make data-driven adjustments.

4. Cross-Functional Collaboration:

• Partner with cross-functional teams including marketing sales finance and retail/ecom operations to ensure alignment and support for channel initiatives.
• Communicate category goals and performance updates to the category leader and other stakeholders.

5. Collect and analyze customer insights and share to inform business decisions:

• Identify potential risks and opportunities in the market and develop strategies to address them.
• Collect customer insights (together with Regional GTM) and create reports on business trends key account profiles and performance to inform Regional Merch execution plan
• Collect SMU and RMU needs from key accounts and share with Regional Category Merch

6. Track sell-through and forecast channel sales landing

• Track and analyze sell-through data and forecast sales landing by channel

Qualifications :

• Required Experience: 
  • 5 to 10 years experience in Merchandising Sales Retail Buying or Product Management. Experience within the sport or fashion industry is a strong plus.

  • Solid understanding of the regional marketplace environment and consumer dynamics with proven ability to translate insights into actionable merchandising strategies.

  • Strong understanding of omnichannel strategy with the ability to build coherent assortments and commercial plans across B2B and D2C channels.

• Foreign languages: English fluency
• IT Skills: Microsoft Office particularly Excel and PowerPoint.

Additional Information :

• Contract type: 6month fixed-term full-time
• Job location: Annecy

Remote Work :

No

Employment Type :

Contract