Senior Manager- Growth Simplii Financial

Were building a relationship-oriented bank for the modern world. We need talented passionate professionals who are dedicated to doing whats right for our clients.

At CIBC we embrace your strengths and your ambitions so you are empowered at work. Our team members have what they need to make a meaningful impact and are truly valued for who they are and what they contribute.

To learn more about CIBC please visit

Whatyoullbe doing

The Senior growth manager plays a critical role in driving customer and portfolio growth across Simplii Financials banking products under the Investments category and related offerings. This role holds direct P&L responsibility for the investment portfolio and actively manages the key revenue margin and growth levers. Operates at the intersection of customer insights analytics product strategy and campaign execution. The Senior growth manager is responsible for identifying growth opportunities across the customer lifecycle (acquisition activation retention re-engagement and monetization) translating insights into hypotheses and partnering cross-functionally to deliver measurable business impact. The Senior growth manager partners closely with Product Managers Marketing Analytics CX and Finance to identify growth opportunities optimize the customer lifecycle and deliver sustainable balance and revenue growth. This is a highly analytical role designed for someone who is comfortable owning business outcomes working with financial forecasts and translating customer behavior into measurable P&L impact.

At Simplii Financial we enable the work environment mostoptimalfor you to thrive in your the flexibility to manage your work activities within a hybrid work arrangement whereyoullspend 23 days per week on-site while other days will be remote.

Howyoullsucceed

• Portfolio P&L Ownership - Own P&L performance for Simpliis Savings and investment products (including TFSA RRSP GICs and USD accounts); lead performance metrics such as balances inflows/outflows retention and CAC; partner with Finance to support Latest Estimate (LE) cycles forecasting and planning; and identify opportunities within the portfolio and own outcomes to grow the portfolio.

• Customer & Growth Analytics - Analyze end-to-end customer funnels to identify friction points drop-offs and opportunities to improve conversion funding and engagement; conduct cohort analysis to understand retention balance growth and customer lifetime value; partner with the Analytics team to build dashboards and metrics that link customer behavior to business outcomes; and identify leading indicators of successful customers (e.g. behaviors that correlate with higher balances or retention).

• Cross-Functional Partnership - Work closely with Product Managers to influence roadmap priorities; provide insight-driven recommendations for pricing offers campaigns and feature enhancements; support planning and execution of promotional and evergreen campaigns tied to portfolio objectives; ensure campaigns and product changes align with customer needs performance goals and regulatory requirements; and monitor post-launch performance and recommend optimization or iteration.

• Analytics Insights & Experimentation - Use data to uncover behavioral patterns pinch points and growth opportunities across the investment funnel; conduct cohort analysis to understand performance over time and across segments; design prioritize and evaluate experiments that impact funding behaviors retention and monetization; and measure results rigorously and translate findings into actionable recommendations.

• Experimentation & Optimization - Develop growth hypotheses grounded in customer data behavioral insights and business goals; measure experiment results with rigor clearly articulating impact confidence and trade-offs; maintain an experimentation backlog prioritized by impact confidence and effort; translate learnings into scalable recommendations for product marketing and lifecycle strategies; and design and support A/B tests multivariate tests and controlled experiments across web app email and campaigns.

• Cross-Functional Collaboration - Partner with the Marketing team to ensure messaging and channels align with customer intent savings and investment goals; collaborate with CX NPS and Voice-of-Customer teams to integrate qualitative insights into growth strategies; work with Risk Legal and Compliance to ensure responsible growth practices; and communicate insights results and recommendations clearly to leadership and stakeholders.

Who you are

• Strong analytical skills and comfort working with large datasets funnels and performance metrics and familiarity with SQL A/B testing strategy experimentation platforms or analytics tools.

• Ability to translate data into clear insights and business recommendations with strong written and verbal communication skills.

• Comfort working in cross-functional fast-moving environments and experience in fintech banking or regulated environments is nice to have.

• You put our clients first. You engage with purpose to find the right solutions. You go the extra mile because its the right thing to do.

• You act like an owner. You thrive when youre empowered to take the lead go above and beyond and deliver results.

• Values matter to you. You bring your real self to work and you live our values - trust teamwork and accountability.

#LI-TA

What CIBC Offers

At CIBC your goals are a priority. We start with your strengths and ambitions as an employee and strive to create opportunities to tap into your potential. We aspire to give you a career rather than just a paycheck.

• We work to recognize you in meaningful personalized ways including a competitive salary incentive pay banking benefits a benefits program* defined benefit pension plan* an employee share purchase plan a vacation offering wellbeing support and MomentMakers our social points-based recognition program.

• Our spaces and technological toolkit will make it simple to bring together great minds to create innovative solutions that make a difference for our clients.

• We cultivate a culture where you can express your ambition through initiatives like Purpose Day; a paid day off dedicated for you to use to invest in your growth and development.

*Subject to plan and program terms and conditions

What you need to know

• CIBC is committed to creating an inclusive environment where all team members and clients feel like they belong. We seek applicants with a wide range of abilities and we provide an accessible candidate experience. If you need accommodation please contact

• CIBC is committed to clarity in our hiring process. All roles posted are opportunities were actively recruiting for unless stated otherwise.

• You need to be legally eligible to work at the location(s) specified above and where applicable must have a valid work or study permit.

• We may ask you to complete an attribute-based assessment and other skills test (such as simulation coding French proficiency).

• We use artificial intelligence tools during the recruitment process. Our goal for the application process is to get to know more about you all that you have to offer and give you the opportunity to learn more about us.

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