Senior Manager, Digital Brand Marketing & Integrated Media — HKTW (Either based in HK or TW)

WHO YOULL WORK WITH

Brand Marketing at Nike leads our Sport-led offense across cities communities and key consumer moments. This role sits at the intersection of Brand Digital and Media driving how Nike shows up across Hong Kong and Taiwan.

You will collaborate closely with:

• Brand Management & Brand Planning

• Brand Creative

• Digital Marketing

• Digital Commerce

• Integrated Media

• Sports & Energy Marketing

• Retail Marketing

• Marketplace

• Finance Procurement & Legal

• Geo marketing teams

• Media creative and performance agencies

You will be a key connector translating sport marketplace city priorities into powerful digital and media execution.

WHO WE ARE LOOKING FOR

Were looking for a senior digital and media leader to drive Nikes Digital Brand and Integrated Media strategy across HKTW cities.

You are:

A consumer-obsessed marketer with deep knowledge of HKTW culture communities and digital behaviors

A strategic solution-oriented leader who turns brand priorities into measurable digital and media impact

Fluent in both brand storytelling and performance media ecosystems

A team-first collaborator who energizes cross-functional partnerships

A brand innovator blending creativity commerce and technology

Curious adaptable and motivated by a fast-changing landscape

You understand both brand building and business growth and you champion O2O integration marketing technology and community-driven innovation.

ROLE IMPACT

You will lead the Digital Brand Marketing and Integrated Media strategy for Hong Kong and Taiwan transforming Nike into the most culturally relevant and digitally sophisticated sport brand in the marketplace.

This role brings together brand storytelling digital experiences and media strategy to deliver seamless consumer journeys across digital retail and city ecosystems.

WHAT YOU WILL DO

Digital Brand Leadership

• Lead digital strategy across seasonal brand priorities sport moments product launches and city initiatives

• Translate brand narratives into connected digital ecosystems across paid owned and commerce platforms

• Drive full-funnel engagement from awareness to loyalty

• Own the Digital Brand role for hyperlocal approach leading the amplification of Sports moments hyperlocal campaigns across Nike Taiwan and Hong Kong Instagram channels. Serve as a strategic amplifier elevating local initiatives through compelling digital storytelling to strengthen brand presence cultural relevance and consumer engagement.

Integrated Media Strategy

Lead omni-channel media strategy across Digital (Paid Social SEM Programmatic Affiliates) Video OOH and key local channels

Ensure media amplifies brand storytelling while driving marketplace demand

Develop measurement frameworks and define KPIs

Campaign & City Leadership

Connect sport storytelling with city and retail demand

Deliver culturally relevant disruptive media executions

Drive O2O experiences that bridge digital and physical retail

Performance & Optimization

Oversee performance metrics including reach engagement traffic conversion and efficiency

Translate data into actionable insights for creative and media improvements

Agency & Budget Leadership

Lead media and digital agency relationships

Manage planning forecasting and budget allocation

Ensure accountability for outcomes and performance

Innovation

Explore emerging platforms formats and technologies

Stay ahead of privacy measurement and industry shifts

WHAT YOU BRING

Bachelors degree in Marketing or related field (or equivalent experience)

10 years in Digital Brand Marketing & Media experience.

Strong brand planning and media strategy background

Deep understanding of HKTW consumer culture and digital ecosystems

Experience leading cross-functional teams and influencing stakeholders

Expertise in both storytelling and performance marketing

Strong grasp of marketing technology data and measurement

Excellent communication and presentation skills

Ability to balance creativity with operational discipline

SUCCESS LOOKS LIKE

• Digital and media campaigns that drive both brand impact and business growth

• Seamless integration across sport culture commerce and city storytelling

• Strong O2O experiences connecting digital and retail

Data-led optimization and a strong test-and-learn culture

• Nike leading as the most culturally relevant and digitally advanced sport brand in HKTW