Senior Specialist, Account Marketing Sport Specialty Japan
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Job Summary
WHO YOULL WORK WITH
The role reports to the Senior Manager of Account Marketing Japan and sits within the Sport Specialty team. The individual partners closely with Japan Marketing Asia Pacific Latin America (APLA) Global Brand Marketing Retail Marketing Brand Management Digital Sales Planning and external agencies to bring Nikes brand vision to life across the Sport Specialty marketplace.
WHO WE ARE LOOKING FOR
Nike seeks a strategic detailobsessed marketer who elevates partner experiences and strengthens Nikes presence across Sport Specialty accounts. This individual activates seasonal campaigns across retail environments ensuring Nike Sport and culture show up with clarity and impact through integrated account plans and compelling storytelling. They demonstrate strong strategic thinking creativity in problemsolving sharp attention to detail and the ability to turn insights into powerful retail executions.
The ideal candidate brings deep passion for sport youth culture sneakers fashion and streetwear. They thrive in fastpaced collaborative environments embrace innovation and champion inclusive thinking. A strong interest in running and football curiosity about consumer behavior and belief in Nikes brand vision are essential to success. Experience working with Sport Specialty partners planning instore and online communication driving seasonal execution and managing account relationships is critical.
- Minimum 35 years of experience in brand management retail or digital marketing.
- Bachelors degree or equivalent combination of education and experience.
- Project management experience managing agency partners vendors and budgets.
- Domestic travel required once per season; international travel may occur a few times per year depending on business needs.
- Strong oral and written communication skills in both English and Japanese.
WHAT YOULL WORK ON
You will extend develop and deliver Global and Asia Pacific Latin America (APLA) directives tools and processes that strengthen Nikes endtoend offense across the Sport Specialty channel. You will shape channel strategies drive seasonal direction and ensure premium execution with key retail partners.
- Lead the development of channel strategies for Sport Specialty partners.
- Cocreate seasonal marketing direction with the Sport Specialty Sales team.
- Drive the development of seasonal and nonseasonal marketing plans.
- Brief agency partners and guide execution across Japan.
- Deliver compelling marketing presentations for seasonal sellins.
- Manage the annual marketing budget to optimize resources and ensure timely delivery.
- Measure success through Share of Business (SoB) revenue performance and emotional consumer connection using Brand Strength Metrics (BSM).
Required Experience:
Senior IC
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
