Senior Digital & Social Media Specialist
Share
Job Location:
Monthly Salary:
Posted on:
19 hours ago
Vacancies:
1 Vacancy
Job Summary
Requisition ID: 398107
Position Number:
Posting End Date: March 11 2026
City: Winnipeg
Employer: Shared Health
Site:Shared Health -155 Carlton Ave
Department / Unit: SH-Comm Media Relations
Job Stream: Non-Clinical
Union: Non Union
Anticipated Start Date: ASAP
FTE: 1.00
Anticipated Shift: Days
Work Arrangement: Hybrid
Daily Hours Worked: 7.75
Annual Base Hours: 2015
Shared Health leads the planning and coordinates the integration of patient- centered clinical and preventive health services across Manitoba. The organization also delivers some province-wide health services and supports centralized administrative and business functions for Manitoba health organizations.
Position Overview
The Senior Digital & Social Media Specialist plays a strategic role in shaping and delivering a strong trusted and engaging digital presence for a healthcare organization. This role is responsible for leading social media strategy managing complex digital campaigns and ensuring content reflects the organizations commitment to patient-centred care equity and public trust.
Working within the Shared Health communications team the position will work closely with clinical leaders and system partners the Senior Specialist translates complex health information into clear accessible and meaningful digital content that resonates with diverse audiences including patients families staff partners and the public.
Why This Role Matters
This role sits at the intersection of trust transparency and connection. The Senior Digital & Social Media Specialist helps ensure the organization shows up online in a way that is human credible and responsivesupporting better understanding stronger relationships and confidence in the healthcare system.
Key Responsibilities:
- Strategy & Leadership
- Lead the development creation and execution of an integrated digital and social media strategy aligned with organizational priorities values and public health goals.
- Act as a senior advisor on digital trends platform evolution and best practices in healthcare communications.
- Provide mentorship and guidance to other members of the communications team in creating content that supports their work.
- Contribute to issues management reputation management and crisis communications from a digital lens.
- Content & Storytelling
- Oversee and create compelling accessible and inclusive content across social platforms (e.g. Instagram X Facebook LinkedIn).
- Translate complex clinical operational and system-level information into clear audience-appropriate digital messaging.
- Elevate patient caregiver and staff voices through thoughtful storytelling that reflects compassion trust and accountability.
- Ensure all content meets accessibility standards health literacy best practices and brand guidelines.
- Campaigns & Engagement
- Plan and execute digital campaigns supporting organizational initiatives public health messaging and system priorities.
- Monitor and actively manage online engagement including responding to public inquiries and issues in a timely professional manner.
- Collaborate with internal and external partners to amplify reach and impact.
- Analytics & Performance
- Lead digital performance measurement using analytics to evaluate effectiveness and inform continuous improvement.
- Prepare insights and reports for senior leadership translating data into clear recommendations.
- Optimize content and campaigns based on audience behavior platform insights and organizational goals.
- Governance & Risk Management
- Ensure compliance with privacy legislation health information standards and organizational policies.
- Support digital governance processes including approvals moderation standards and platform management.
- Contribute to risk mitigation related to misinformation sensitive topics and public trust.
Experience
- 57 years of progressive experience in digital and social media communications ideally within healthcare public sector or a highly regulated environment.
- Demonstrated experience leading digital strategy and managing complex high-profile content.
Education (Degree/Diploma/Certificate)
- Degree in Communications Digital Media Marketing Journalism or a related field (or equivalent experience).
Certification/Licensure/Registration
Not applicable
Qualifications and Skills
- Strong understanding of health literacy accessibility and inclusive communications.
- Proven ability to manage sensitive issues with sound judgment empathy and professionalism.
- Strategic thinker with strong editorial judgment.
- Excellent writing storytelling and content-editing skills.
- Deep knowledge of social media platforms analytics tools and digital trends.
- Calm and confident in fast-paced or high-pressure environments.
- Strong collaborator with the ability to work across clinical operational and executive teams.
- Values-driven with a clear commitment to public service and patient-centred care.
Physical Requirements
Not applicable
We have a unique ability to work together to make health care better. If you want to make a difference and contribute to supporting the health of your family friends and neighbours please apply today.
Interested candidates should selectthe Apply icon below to upload their cover letter resume and copy of licenses/certification.
This position requires a current satisfactory Criminal Records Check (including Vulnerable Sector Search) Child Abuse Registry Check and Adult Abuse Registry Check as conditions of employment. The successful candidate will be responsible for any service charges incurred. A security check is considered current if it was obtained no more than six (6) months prior to the start of employment.
Please note that an employee is not permitted to hold two or more positions in Shared Health that combine to equal more than 1.0 FTE.
Shared Health values and supports employment equity and workplace diversity and encourages all qualified individuals to apply. We thank all applicants but only those selected for an interview will be contacted.
We welcome applications from people with disabilities. Accommodations are available upon request during the assessment and selection process.
Manitoba healthcare employers in partnership with the Indigenous community are committed to increasing the representation of Indigenous People within all levels of our workforce. Indigenous applicants are encouraged to apply and to voluntarily self-identify as being of Indigenous descent in their cover letter/application.
Required Experience:
Senior IC
Key Skills
- Marketing
- Photography
- Facebook Advertising
- Hootsuite
- Social Listening
- SEO
- Web Design
- Adobe Photoshop
- Social Media Management
- Copywriting
- Wordpress
- Writing Skills
About Company
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