Business Development Director

• Lead and oversee the execution of 360 engagement strategies for new partners ensuring focus is on the partnerships that drive the highest strategic and/or commercial impact.
• Identify and propose high-impact business opportunities to the Executive Leadership team in line with the organisations strategic priorities taking full accountability for the execution and delivery of approved initiatives.
• Identify new opportunities to expand and deepen the organisations 360 global approach by creating global partnerships across CPLG licensing Audience Engagement (YouTube Media Solutions FAST & Digital Marketing) Content Creation and evaluate commercial potential before investment of resources.
• Develop and lead pitches to new potential high-value partners crafting compelling business cases and proposals that integrate WildBrains full offering across Licensing and Audience Engagement.
• Work with relevant teams to prepare forecasts and design commercial proposals to meet financial thresholds.
• Work cross functionally to ensure opportunities meet commercial thresholds (e.g. deal size and margin targets) and ensuring proposals are commercially robust.
• Use data and insights to drive strategic planning optimise partner performance and identify new revenue streams
• Partnering and collaborating with other areas of the business to ensure synergies and opportunities for partners are being maximised and channelled smoothly from across the business.
• Build trust navigate complex partnerships and deliver measurable commercial outcomes
• Add value and act as a trusted advisor by bringing insights that unlock new monetisation opportunities or efficiencies.

Qualifications :

• Proven track record of driving revenue growth through business development and key account management within kids content digital media or licensing industries at a senior level.
• Strong commercial acumen with the ability to assess deal value profitability and long-term commercial impact across the business.
• Excellent understanding of digital distribution YouTube/AVOD monetisation digital marketing and advertising models.
• Experience in leveraging franchise IP to generate commercial growth through reach engagement and audience conversion.
• Senior-level experience in brand or category commercialisation within licensing toys apparel or FMCG (desirable).
• Strong leadership skills; able to build commercial relationships quickly and influence internal and external stakeholders.
• Ability to articulate complex commercial propositions clearly and inspire buyer confidence.
• Exceptional project management and organisational skills; able to manage multiple revenue-driving initiatives under pressure.
• Data-driven and results-oriented with experience using analytics to drive commercial decisions forecasting and proposal development.
• Proven negotiation and deal-closing capabilities.
• Experience producing commercial proposals financial modelling reporting and revenue forecasting.
• Confident in leading commercial discussions and challenging negotiations.
• Competent using analytics platforms such as YouTube CMS Meta Business Manager Tableau or Power BI to inform commercial decisions.
• Creative thinker with the ability to develop unique commercial opportunities and scalable business models.

Additional Information :

What We Offer                                                                                                   Working at WildBrain is more than a job its the opportunity to join forces with extraordinary insightful and imaginative people who will recognize your talents and encourage your professional growth and development in a work environment that promotes creativity and individuality. We offer competitive benefits and we invest in our people and their future.  

Our Commitment                                                                                                Diversity Equity and Inclusion are in our DNA. As a global leader in kids and family entertainment we strive to reflect and honour the diversity of our audiences around the world. We believe that creating diverse and inclusive content & brands begins with fostering a culture of belonging at WildBrain. To us a culture of belonging is one where we celebrate and welcome the diversity of all employees stakeholders and external partners and strive to create an environment where every individual feels valued respected and brings their authentic self to work.  

We demonstrate our commitment to this by striving to provide a supportive work environment and a corporate culture that welcomes and encourages equal opportunities for all employees. We recognize that people bring experience and talent that goes beyond the technical skills and requirements of a job. If you possess similar experience that is close to what weve listed here we encourage you to please still consider applying. We strongly believe that diverse experience transferable skills and passion are key! WildBrain accommodates people with disabilities throughout the recruitment and selection process. Applicants are encouraged to make their needs known in advance if accommodation is required. 

About WildBrain                                                                                                  At WildBrain we inspire imaginations through the wonder of storytelling. As a leader in 360 franchise management we are experts in content creation audience engagement and global licensing cultivating and growing love for our own and partner brands around the world. With approximately 14000 half-hours of kids and family content in our libraryone of the worlds most extensivewe are home to such treasured franchises as Teletubbies Strawberry Shortcake Yo Gabba Gabba! Inspector Gadget and Degrassi. WildBrains mission is to create exceptional entertainment experiences that captivate and delight fans both young and young at heart. 

WildBrain is headquartered in Canada with offices worldwide and trades on the Toronto Stock Exchange (TSX: WILD). Visit us at . 

About WildBrain 

At WildBrain we inspire imaginations through the wonder of storytelling. A leader in 360 franchise managementspanning Content Creation Audience Engagement and Global Licensingour mission is to cultivate and grow love for our own and partner brands through exceptional entertainment experiences. Home to such franchises as Peanuts Teletubbies Strawberry Shortcake Yo Gabba Gabba! Inspector Gadget and Degrassi we produce such acclaimed series as The Snoopy ShowSnoopy in SpaceCamp Snoopy Teletubbies Lets Go! Yo Gabba GabbaLand! Sonic Prime and Strawberry Shortcake: Berry in the Big City. With a library of approximately 14000 half-hours our shows reach kids and families everywhere including on our YouTube network which has generated more than 1.7 trillion minutes of watch time. Our consumer products licensing arm WildBrain CPLG represents our own and partner brands in every major territory worldwide.

Headquartered in Toronto WildBrain trades on the Toronto Stock Exchange (TSX: WILD). Visit us at .  

About WildBrain CPLG 

WildBrain CPLG is a trusted licensing partner for leading brands worldwide offering 50 years of expertise building consumer products and location-based entertainment programmes across the entertainment sport corporate and lifestyle sectors. With over 20 offices serving the UK Europe India the Middle East China Asia Pacific and the US WildBrain CPLG combines the strength of global reach with expertise in local markets to achieve the best results for partners. Our passionate teams consistently challenge themselves to explore new and innovative ideas and opportunities in partnerships activations creative and business processes to celebrate and build brands. At WildBrain CPLG we believe that collaboration is about clarity openness and trust and we are widely known for our no-nonsense straightforward approach. WildBrain CPLG is part of WildBrain Ltd. a global leader in kids and family entertainment. Please contact us or visit the WildBrain CPLG website for more information: . 

Remote Work :

No

Employment Type :

Full-time