Marketing Communication Specialist

Ho Chi Minh City - Vietnam

Monthly Salary: Not Disclosed

Posted on: Yesterday

Vacancies: 1 Vacancy

Job Summary

KEY RESPONSIBILTIES

1. Digital Marketing Management

Website & SEO: Manage the corporate website including webpage creation content building and updating product documentation while optimizing for SEO.
Social Media: Oversee performance and visual direction for Facebook LinkedIn TikTok YouTube and Zalo.
Lead Generation: Manage post scheduling and ensure leads are effectively transferred to the sales team.
Campaign Leadership: Lead digital marketing campaigns managing agencies on creative strategy media planning and social outreach (KOLs). Work closely with the internal team to commercialize brand plans i.e. run communication plans and monitor its performance for Product-related events or activities

2. Corporate Communication & Media

Media management: Lead the PR agency to execute strategic communication plans and cultivate long-term relationships with industry media trade magazines and journalists
Press & Publications: Oversee the drafting and distribution of press releases technical articles and corporate announcements to maintain a high share of voice in the construction sector
Brand Localization: Take global marketing communication campaigns from the Corporate headquarters and adapt them to resonate with the local Vietnamese market context e.g. Sustainability New product launches.
Internal Comms: Act as the primary editor for internal platforms including Pardot email marketing the SikaWorld system and Microsoft Teams. Ensure all internal news organizational updates and marketing milestones are communicated clearly and consistently across the company
Stakeholder Comms: Draft and manage professional Trade Letters and official announcements for both internal staff and external business partners

3. CSR Coordinator

CSR Leadership: Lead and execute CSR initiatives (e.g. Green Summer Campaign) in coordination with the HR team.

4. Budget & Administration

Financial Oversight: Propose yearly/quarterly budgets and manage spending across all channels.

Qualifications :

SPECIAL REQUIREMENTS

1. Education

Required: Bachelors Degree in Marketing Communications Journalism Business or a related field.

2. Professional Experience

Seniority: Minimum of 4-5 years of experience in Marketing Digital Marketing Corporate Communications or equivalent.
Industry Knowledge: Prior experience in the construction or industrial sector is highly preferred but not a must
Press & PR Mastery: experience in managing PR agencies building media lists and securing editorial coverage is preferred
Digital Marketing: Hands-on expertise in leading integrated digital marketing campaigns and managing complex content ecosystems across multiple platforms via agencies.

3. Communication & Networking Excellence

Media Relations: Demonstrated ability to build and maintain effective working relationships with a diverse network of journalists editors and industry influencers.
Stakeholder Management: Exceptional interpersonal skills to ensure seamless collaboration between internal departments external suppliers and corporate stakeholders.
Corporate Voice: Ability to act as a brand guardian ensuring all written and verbal communicationboth internal and externalis professional and aligned with corporate standards.

4. Project & Strategic Management

Campaign Leadership: Good project management and multi-task management skills: candidates can plan and execute projects campaigns structurally with the required high problems solving skill.

5. Technical & Creative Proficiency

Reporting: Proficiency in MS Office (PowerPoint Excel Word) to deliver reports and presentations to senior management team.
Creative Tools: Familiarity with Canva and basic Adobe Creative Suite (Illustrator Photoshop) is a plus.
Digital Platforms: Advanced proficiency with CRM/Digital tools such as Pardot Adobe analytics and various social media management platforms.

6. Language Skills

Vietnamese: Native fluency for high-stakes local media coordination.
English: Professional fluency (speaking and writing) for seamless communication with Global/Regional Corporate offices.

7. Core Competencies

Mindset: The candidate must be result-oriented highly disciplined and innovative with an analytical approach to communication performance

Additional Information :

BENEFITS

We offer competitive compensation packages that grow with your skills plus annual performance bonuses.
Bao Viet healthcare insurance for you and your family.

WORK BASE

Sika Vietnam Ho Chi Minh Office (60 Nguyen Dinh Chieu Tan Dinh Ward Ho Chi Minh City)

We offer competitive salaries aligned with local market benchmarks and the specific scope and responsibilities of each role. Compensation is determined based skills relevant to the position education and/or training. We are committed to fair and equitable pay practices in accordance with applicable laws and regulations.

Remote Work :

Employment Type :

Full-time

KEY RESPONSIBILTIES1. Digital Marketing ManagementWebsite & SEO: Manage the corporate website including webpage creation content building and updating product documentation while optimizing for SEO.Social Media: Oversee performance and visual direction for Facebook LinkedIn TikTok YouTube and Zalo.L...