Senior Manager, Site Testing & Optimization

Were looking for a Senior Manager of Site Testing & Optimization to own our web experimentation program and elevate the prospective member journey on . This is a hands-on role for someone who is a self-starter has a customer-first mindset and lives and breathes experimentation. You notice whats broken or underperforming before anyone tells you you have a point of view on what moves users and why and you dont wait to be told what to test next.

You will focus on improving lead and new membership sales conversion by analyzing user behavior reducing barriers running A/B and multivariate tests and optimizing key actions. You understand how prospective members discover evaluate and commit and you use experimentation to streamline their path to joining.

What Youll Do

• Own the end-to-end experimentation roadmap for focused on driving high-intent leads and new membership sales through friction reduction and journey optimization
• Manage the full lifecycle of the experimentation program from hypothesis design and build to analysis readouts and scaling winning experience
• Develop test hypotheses grounded in behavioral insights member motivations and digital experience expectations
• Build experiments directly within the testing platform partnering with Design Product and Engineering when tests require extended UX or technical support
• Work closely with Creative and Brand to develop and test content that drives clarity motivation and conversion throughout the membership journey online
• Design experiments for speed accuracy and impact including defining sample sizes location and success criteria to enable us to test learn and iterate quickly
• Monitor live experiments flag issues early and make sound calls when tests have reached statistical significance
• Deliver clear compelling experiment readouts that translate results into actionable recommendations for stakeholders
• Develop and maintain a testing knowledge hub that gives the broader organization visibility into whats running whats won and whats been learned

Qualifications :

• 6 years of eCommerce Product or CRO experimentation experience with deep hands-on expertise in Optimizely or a comparable testing platform
• Proven ability to design and build tests yourself; you know your testing platform inside and out including audience setup traffic allocation goal configuration and QA
• Strong HTML and CSS skills; working knowledge of JavaScript
• Proficiency in Adobe Analytics GA4 or a comparable analytics platform
• Highly data driven with the ability to spot patterns interpret behavioral signals and make confident calls without being dependent on a data team
• A track record of running high-velocity testing programs
• Strong communication skills with the ability to present results and make recommendations with clarity and conviction
• A genuine passion for customer behavior eliminating friction and elevating the overall user experience

Pay Transparency: Min $135k - $145k

Additional Information :

AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:

• We offer competitive salary benefits and industry leading commission opportunities for club employees
• Complimentary Club membership
• Perks and incentives with our products and services including Personal Training Pilates Spa and Shop

• This job description is intended to describe the general requirements for the position. It is not a complete statement of duties responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.

Equinox is an equal opportunity employer. For more information regarding our career opportunities please visit one of our clubs or our website at  your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States. 

Remote Work :

No

Employment Type :

Full-time