Director of On-Campus Marketing

Position Summary:

Every day at IMG Academy feels different. Olympic medalists coach on the same fields where middle school athletes take their first reps. National champions are built here. Global sporting events happen here. On a 600-acre campus the future of sport trains competes and comes to life.

IMG Academy is seeking a bold sport-minded marketing leader to tell that story and turn it into demand. This role leads the integrated marketing strategy for IMG Academys on-campus experiences including Boarding School and Sport Camps bringing the scale energy and credibility of campus to families around the world. You will translate the power of our environment our people and our results into marketing that inspires action across the teams that lead brand content paid media lifecycle and enrollment journeys.

This role is deeply embedded on campus working in the same environment that hosts elite youth events welcomes the biggest stars in sport and produces national champions across multiple programs each year. You will also collaborate closely with marketing leaders across Online International Hotel and B2B businesses to ensure IMG Academy shows up as one connected unmistakable brand everywhere we go.

This role is a chance to market one of the most iconic destinations in global sport and help the next generation of athletes decide where their journey begins.

Position Responsibilities:

Product Strategy & Positioning

• Own the integrated marketing plan for Boarding School and Camps with clear audience segmentation market differentiation and competitive positioning.
• Develop messaging frameworks product narratives value propositions and creative direction for all marketing channels.
• Lead annual go-to-market planning and seasonal launch cycles.
• Maintain awareness of market trends competitor insights and emerging opportunities impacting family and youth sports decision-making.

Customer Journey & Lifecycle Optimization

• Architect and optimize the customer journey for boarding school and camp familiesacross awareness consideration application and enrollment.
• Build lifecycle and nurture strategies to drive engagement conversion yield and long-term customer value.
• Partner with Marketing Performance Web CX and Sales to identify friction points and funnel improvement opportunities.
• Use quantitative and qualitative insightsincluding surveys behavioral data and family researchto improve experience design.

Cross-Functional & Cross-Product Collaboration

• Work closely with product marketers focused on Online International Hotel and B2B to share insights align messaging create integrated campaigns and maintain a unified product marketing approach.
• Partner with Sales and Enrollment leadership to refine positioning objection handling competitive intelligence and market feedback loops.
• Collaborate with Creative Web Email Paid Media and Social to drive cohesive high-impact marketing execution.
• Support cross-product initiatives such as new sports launches seasonal enrollment pushes and multi-channel campaigns.

Sales & Analytics Alignment

• Create sales enablement tools including product decks one-pagers competitive briefs objection handling guides and category insights.
• Conduct performance and enrollment analyses to inform strategic priorities and forecast demand.
• Leverage funnel analytics to identify opportunities for conversion improvement across the journey.
• Partner with Analytics to define KPIs develop dashboards and assess ROI.

Go-to-Market Execution

• Lead GTM strategy for new sports program enhancements pricing updates and seasonal enrollment initiatives.
• Own cross-functional launch calendars and ensure all teams understand messaging timelines and KPIs.
• Conduct post-launch retrospectives to capture learnings and optimize future cycles.

Performance Optimization & Insights

• Track product performance audience shifts conversion trends and customer satisfaction.
• Develop experimentation frameworks to test messaging pricing or product positioning enhancements.
• Continuously refine strategies using data insights and market performance.

Knowledge Skills and Abilities

• 6 years of integrated or product marketing experience ideally in experiential products education hospitality camps or sports.
• Proven experience working within multi-product ecosystems or complex customer journeys.
• Familiarity with CRM automation platforms and sales enablement tools.
• Expertise in customer journey mapping lifecycle marketing sales funnel optimization and positioning.
• Strong analytical skills with the ability to turn data into strategic recommendations.
• Strong partnership and collaboration skills; thrives in cross-functional environments.
• Exceptional written and verbal communication skills with strong storytelling and presentation abilities.
• Highly organized with the ability to prioritize and manage multiple initiatives simultaneously.
• Passion for youth sports athlete development and mission-driven experiential products.

Preferred Skills

• Experience in education camps hospitality membership or subscription products or digital coaching environments.

Background Requirements:

• Requires a background check upon offer
• Requires a drug test upon offer

Dont meet every single requirement We are dedicated to building a diverse inclusive authentic workplace so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Get to know us better:

IMG Academy provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.