Shopper Insights Jr Manager WACAM

Job Description

Are You Ready to Make It Happen at Mondelēz International

Join our Mission to Lead the Future of Snacking. Make It With Pride.

You will be important in supporting and executing our shopper insight capability. You will drive shopper centric plans and execution across shelf secondary displays and hot zone. You will build understanding and help usage of the snacking framework building a holistic view on snacking and activate these insights on cross category activations with internal stakeholders.

How you will contribute

You will:

• Identify and leverage growth opportunity in retail environment of the BU.
• Generate behavior changing insight and identify effective levers of engagement.
• Continuously optimize business through data tracking learning.
• Identify knowledge gaps and business needs in respective countries and build research recommendations/research plan with priorities to address them
• For every project define research objectives research method scope of analyses and action standards.
• Identify key findings key insights and develop business implications and/or recommendations influencing Sales to ensure that they are integrated into business plans.
• Develop and activate insights on general grocery shopping perspective (trip missions channel shopping habits etc.) Studies may include observation of in-store behavior.
• Identify drivers of in-store performance shelf layout assortment promotion and pricing hot zone etc.

What you will bring

A desire to drive your future and accelerate your career with experience and knowledge in:

• Research planning skills plus experience in market research (FMCG/CPG manufacturer or major retailer)
• Good at distinguishing insights that can be leveraged against the business challenge
• Strong analytical skills and attention to detail
• Extensive experience in utilizing market research data
• Willing to work independently in a remote team
• Strong communication and presentation skills
• Consumer / shopper research experience
• Understanding of the 4 Cs: strong knowledge of retail environment

More about this role

What you need to know about this position:

Key Responsibilities:

• Shopper Insights Strategy & Execution:Lead the development and execution of comprehensive shopper insights initiatives designed to uncover deep understanding of shopper motivations behaviors and decision-making processes across various channels and markets.
• Advanced Research Application:Apply advanced knowledge and hands-on experience with diverse shopper research methodologies including but not limited to purchase panels usage studies and consumption diaries to generate robust and reliable insights.
• Cross-Market Analysis:Conduct multi-country analysis identifying common shopper trends and market-specific nuances to inform regional and global strategies.
• Strategic Recommendations:Translate complex research findings into clear concise and actionable recommendations that drive commercial strategies marketing campaigns and category management initiatives.
• Stakeholder Engagement:Effectively communicate and present insights and recommendations to senior stakeholders across sales marketing category management and leadership fostering high-level strategic conversations and influencing key business decisions.
• Collaboration & Partnership:Collaborate closely with cross-functional teams to integrate shopper insights into business planning processes and ensure a consistent shopper-centric approach.
• Trend Monitoring:Stay abreast of emerging shopper trends research methodologies and competitive activities within the CPG sector.

What Youll Bring:

• Experience:
  • Minimum of 6 years of progressive experience specifically in Shopper Insights roles within the Consumer Packaged Goods (CPG) industry.
  • Demonstrated experience working in multi-country or regional business environments is essential.
• Non-Negotiable Expertise:
  • Advanced and proven knowledge of shopper research methodologies including extensive hands-on experience with:
    • Purchase Panels:Deep understanding of data interpretation and application.
    • Usage Studies:Expertise in design execution and analysis.
    • Consumption Diaries:Proven ability to leverage these tools for insights generation.
    • Other key shopper studies (e.g. path to purchase segmentation quantitative and qualitative approaches).

Business Unit Summary

Wacam is Mondelēz Internationals Latin America presence with more the 1700 wonderful people proudly representing a diversity of cultures and nationalities. Wacam includes 13 countries: Colombia Ecuador Perú Chile Bolivia Panamá Costa Rica Nicaragua Honduras Guatemela El Salvador República Dominicana Puerto Rico. We make and distribute our global brands and local jewels such as Field Club Social to over 190 million consumers.

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.

At Mondelez International we work under a hybrid model in which our offices at WACAM offer us a space for connection collaboration and co-creation with attendance being subject to the needs of the teams themselves and/or the business.

Where permitted by internal policies and local laws new hires are required to be fully vaccinated with the COVID-19 vaccine as a condition of employment by their date of hire unless they are granted a medical accommodation.

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