Brand Marketing Specialist DTC & Wholesale
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Job Location:
Red Wing, MN - USA
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
The primary responsibility of this role is to support execution of the Direct-to-Consumer (DTC) and Wholesale channel marketing strategies and campaigns across all brands. This candidate will be responsible for bringing tactics to life across multiple marketing channels.
ESSENTIAL DUTIES AND RESPONSIBILITIES
- Plan execute and measure channel marketing campaigns that support overall business objectives.
- Builds and maintains the annual marketing calendar based on the defined strategic annual brand plans.
- Supports project planning meetings to keep the broader cross-functional team informed of project status and changes in a timely and accurate manner. Ensures that affected cross-functional teams are involved and informed at the right time throughout project process in partnership with the Marketing Operations team.
- Collaborates cross-functionally to make efficient use of the organization capabilities and to maximize impact. Works closely with Ecommerce Revenue Operations Sales agency partners marketing operations marketing (creative media etc.) and others to execute channel marketing campaigns and programs.
- Support internal partners and external agencies to create and deliver project marketing assets. This includes but is not limited to things like social media or email marketing campaigns videos web/digital tools and other brand and product marketing efforts within the Direct to Consumer and Wholesale channels.
- Collects project data hindsight information and competitive analysis information across marketing channels to optimize effectiveness and efficiency of initiatives that improve return on investment.
- Processes marketing vendor invoices tracking against annual brand budgets.
Qualifications :
MINIMUM EDUCATION AND EXPERIENCE:
- 2-4 years of marketing responsibilities required
- Proven experience as a coordinator or specialist role in a brand or channel of marketing
- Bachelors degree in business marketing or related field of study a plus
REQUIRED KNOWLEDGE SKILLS AND ABILITIES:
- Self-motivated and solution-oriented; ability to take on projects with some ambiguity.
- Exceptional interpersonal skills; adept at successfully integrating internal and external resources within a highly matrixed environment.
- Ability to project manage to meet deadlines while delivering quality results.
- Demonstrated experience in facilitating cross-functional marketing efforts
- Experiences with digital channel marketing program and content development
- Exceptional written oral and interpersonal skills.
- Organized with high attention to detail
- Demonstrated ability to keep up-to-date on consumer trends and behaviors
Additional Information :
Work Environment:
This position follows a Hyflex work model providing the flexibility of remote work alongside intentional inoffice collaboration for Moments that Matter and key business needs. Upon hire must be located within a commutable distance to Red Wing MN.
Occasional travel required
Red Wing Shoes is an Equal Opportunity Employer.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact or call .
Please view Equal Employment Opportunity Posters provided by OFCCP at offers of employment are contingent on satisfactory results of a background check.
Red Wing Shoe Company Inc. is a drug-free workplace.
Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Required information for application submission:Submit a complete, up to date resume or enter all previous and current work experience in the application.Initial correspondence will be via email. Please check your email frequently for updates on your application and potential intervie ... View more
