Digital & Consumer Engagement Manager, Allergan Aesthetics
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
The Digital & Consumer Engagement Manager is responsible for leading and orchestrating the end-to-end consumer engagement strategy operating across strategic pillars including Brand & Portfolio Strategy Consumer Journey Media & Performance Content & Influence Data CRM Social Media & Digital Platforms.
This role ensures a seamless omnichannel consumer journey (online and offline) with a strong
focus on the end consumer and structured synergy with healthcare professionals translating brand strategy into scalable high-impact digital and consumer activation initiatives.
Key responsibilities:
Direct to Consumer Activation Strategy & Consumer Journey
- Define and lead the direct to consumer strategy aligned with brand positioning and commercial objectives.
- Map and optimize the end-to-end consumer journey (awareness consultation / request treatment loyalty advocacy).
- Identify key consumer moments that influence clinic choice brand preference and treatment adherence.
Consumer Activation & Demand Generation
- Develop consumer activation programs that drive qualified demand to clinics (online and offline).
- Lead campaigns across digital media social platforms CRM content PR events and
partnerships - Design always-on and burst activations linked to seasonality launches and strategic priorities.
- Activate premium experiences that reinforce brand positioning and differentiation.
Digital CRM & Data-Driven Marketing - Own consumer digital ecosystems: websites landing pages lead-generation flows and social media activations including influencers strategy.
- Lead CRM strategy (lead nurturing re-engagement loyalty retention).
- Leverage data and insights to segment consumers personalize journeys and optimize conversion rates.
- Track and analyze KPIs
In clinic activation & Field Integration
- Partner with commercial teams to ensure in clinic activation initiatives translate into clinic traffic and conversion.
- Develop toolkits playbooks and activation frameworks for clinics to amplify consumer
campaigns locally. - Ensure consistency between national brand campaigns and local clinic execution.
- Develop customized account plans for top customers.
Partnerships & Ecosystem Development
- Build strategic partnerships with media platforms influencers lifestyle brands and experience providers.
- Identify non-traditional touchpoints that elevate brand desirability and cultural relevance
- Lead co-creation initiatives that enhance consumer experience.
Consumer Engagement & Content Strategy
- Design and execute consumer engagement strategies across paid owned and earned channels.
- Develop content frameworks that educate inspire and build trust.
- Ensure consistent storytelling across social video influencers email and CRM.
- Activate culturally relevant moments trends and seasonal opportunities.
Performance Marketing & Media
- Lead digital media strategy (search social programmatic video) with a strong focus on performance and ROI.
- Optimize campaigns for lead quality conversion to consultation and cost efficiency
- Manage agencies and partners ensuring data transparency and continuous optimization.
Compliance Ethics & Medical Alignment
- Ensure all consumer initiatives comply with local regulations advertising codes and internal compliance standards.
- Work closely with Compliance Medical Affairs and Legal to validate messaging claims and content
Qualifications :
Qualifications:
Experience & Education:
- 710 years in consumer marketing DTC or brand activation
- Proven experience in beauty aesthetics injectables dermo cosmetics luxury or healthcare-adjacent categories
- Strong background in digital marketing CRM and omnichannel activation
- Experience working in regulated or compliance-driven environments is highly preferred
- Bachelors degree in Marketing Digital Media Communications or related field
- Fluency in Portuguese (native or bilingual proficiency) and proficiency in English.
Skills
- Deep expertise in digital channels and performance marketing
- Strong understanding of consumer engagement and lifecycle management
- Data-driven mindset with hands-on analytical skills
- Ability to translate insights into action
- High level of attention to detail and compliance awareness
- Strong project management and stakeholder influence
- Comfortable working in an evolving industry with fast changing customer needs and competitive landscapes.
- Proactive and able to adapt to a fast-paced and dynamic work environment.
- Leadership & Influence leading cross-functional teams with inspiration.
- Strategic Mindset connecting vision to actionable business impact.
- Communication translating science and strategy into compelling narratives.
- Innovation & Agility that embraces change and drives creative problem-solving.
- Collaboration & Emotional Intelligence building trust and cultivating a culture of partnership across stakeholders.
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
