Director, Program & Content Management

Sydney - Australia

Monthly Salary: Not Disclosed

Posted on: 6 hours ago

Vacancies: 1 Vacancy

Job Summary

Team Summary

Visa goes beyond payment processing. Our VAS team delivers data-driven insights digital experiences loyalty solutions and advanced risk and fraud tools to create secure customer-focused payment experiences.

Loyalty Solutions (part of the Issuer and Merchant Solutions Business) is at the forefront of customer engagement in Australia and New Zealand. We enable loyalty programs that attract retain and reward. Our solutions deliver real value for cardholders and measurable results for banks merchants and fintechs. Through collaboration and creativity we help partners build digital-first programs that strengthen relationships and drive growth.

Location flexible: Sydney or Melbourne.

Role Summary

The Director Program & Content Management (Loyalty) leads the development delivery and ongoing evolution of Visas loyalty content and program strategy across AUNZPI. The role shapes a bestinclass content approach that balances economics operational feasibility competitive advantage creativity and performance.

As the voice of program delivery and client experience for AUNZPI this role ensures Visas loyalty content and Issuer programs deliver strong outcomes while informing the insights frameworks and capability enhancements that strengthen future propositions. It is a leadership role with a strong handson component; setting direction while actively driving execution optimisation and collaboration to advance Visas loyalty portfolio. This role will have revenue accountability in the form of growth of existing programs maximizing merchant content economics as well as delivering net new features/capabilities into client programs.

Key Responsibilities

Strategy Leadership & Culture

Set the content and program strategy for AUNZPI aligned to commercial outcomes performance and client value.
Lead a highperforming team fostering accountability creativity innovation and proactive problem solving.

Content Leadership

Design deliver and run the loyalty content strategy across all channels (direct and via partners)
Define a bestinclass content approach balancing economics feasibility competitive differentiation creativity and performance.
Own content planning curation production optimisation and performance.
Maintain a feature and capability pipeline into Product Tech and Operations.
Lead merchant & partner ecosystem relationships.

Program Leadership

Design and deliver program optimisation and delivery quality across AUNZPI.
Lead program frameworks engagement strategies and improvements.
Ensure seamless crossfunctional coordination.

Performance & Analytics Framework

Operate a unified performance framework (KPIs dashboards attribution experimentation) which drives approach for content and program management across the function.
Lead experimentation to guide optimisation.
Partner with Data Science and Martech assets

Commercialisation & Revenue Accountability

Lead commercialisation strategy across channels.
Manage and optimise commission rates.
Partner crossfunctionally on pricing and commercial optimisation.
Develop new revenue pathways.

Operations & Delivery Optimisation

Define governance and workflows between content/program teams and Operations.
Partner with Operations on QA localisation and SLAs.
Drive continuous improvement loops.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications :

Qualifications & Experience:

10 years across loyalty content strategy program optimisation affiliate/offer ecosystems or performance marketing

Experience in payments fintech retail affiliate marketplace or loyalty solutions

Demonstrated success with measurable outcomes

Strong commercial acumen incl. commissionbased models

Ability to translate insights into strategy

Experience managing merchants aggregators or providers

Strong stakeholder management

Leadership in fastpaced environments

Understanding of loyalty trends and marketing tech

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

Employment Type :

Full-time

Team SummaryVisa goes beyond payment processing. Our VAS team delivers data-driven insights digital experiences loyalty solutions and advanced risk and fraud tools to create secure customer-focused payment experiences.Loyalty Solutions (part of the Issuer and Merchant Solutions Business) is at the f...