SFE & Channel Effectiveness Specialist– Bucharest
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Job Summary
SFE & Channel Effectiveness Specialist Bucharest
AstraZeneca is a global science-led patient-focused biopharmaceutical company that focuses on the discovery development and commercialisation of prescription medicines for some of the worlds most serious diseases. But were more than one of the worlds leading pharmaceutical companies.
In Romania we are a team of over 350 dedicated professionals across various functions and therapeutic areas playing a vital role in advancing healthcare for Romanian patients. We are proud of a long heritage in partnering with local healthcare system to turn our ground-breaking innovative pipeline into life-changing therapeutic solutions. Find more about our team: AstraZeneca and help us optimize how we engage customers across field and digital channels. We are looking for a highly driven professional to elevate field force performance and embed disciplined omnichannel execution across our Business Units (BBU OBU RDU).
Role purpose
- Mission: Turn brand strategy into disciplined omnichannel execution through segmentation targeting call planning territory design and incentive schemes - delivering decision-ready insights and measurable effectiveness uplift.
- Scope: National remit across brands/TAs; close partnership with Business Excellence Omnichannel & Digital BI/Data Transformation Learning & Development and Digital Excellence.
Key responsibilities
- Sales effectiveness: Design and maintain the SFE framework (segmentation targeting alignment call planning territory optimization visit frequency/channel mix incentives) to maximize coverage engagement quality and productivity.
- Planning partner: Serve as business partner to Brand Teams for Brand Planning GTM tactical and cycle planning. Translate brand plans into field requirements capacity scenarios and targets; ensure cycle planning alignment with omnichannel plans.
- Incentives & goals: Lead incentive modelling and goaling methodologies; coordinate outreach across field and digital channels within compliance guardrails.
- Performance & analytics: Define KPIs and cadences; automate BAU reporting; interpret BI dashboards and A/B tests; convert insights into clear actions and continuous improvement.
- Omnichannel integration: Synchronize field plans with digital campaigns; define and embed what good looks like in execution.
- Cycle governance: Own timelines checkpoints and readiness criteria; run pre-/post-cycle reviews; drive corrective actions and scale proven tactics.
- Compliance: Uphold promo/medical boundaries GDPR and platform governance; partner with IT/Compliance on process/config changes.
What were looking for
- Experience: Extensive experience in pharma sales force effectiveness or commercial operations with hands-on CRM cycle planning and field performance programs.
- Technical depth: Proven incentive design goaling and territory optimization; familiarity with BI tools (e.g. Power BI) and standard commercial KPIs; experience designing/interpreting A/B tests.
- Collaboration & influence: Effective in a matrix with Brand Field Leadership Medical Market Access BI IT and Compliance; strong negotiation and stakeholder management.
- Analytics translation: Ability to read funnel metrics and response curves and turn them into precise execution adjustments. Anchors decisions in evidence; ties actions to measurable outcomes; maintains disciplined follow-through.
- Plus: Exposure to AI-enabled engagement (e.g. Next Best Action content recommendations) and adoption/change management.
- Education & skills: University degree; advanced analytical capability; project and vendor management; excellent English communication; integrity and compliance mindset.
Success measures
- Higher target coverage and omnichannel engagement plan adherence
- Balanced territories and improved time-in-field productivity
- Incentive attainment linked to business outcomes
- Coordinated fielddigital execution with measurable uplift
- Adoption and impact of AI-enabled recommendations
Why AstraZeneca
At AstraZeneca were dedicated to being a phenomenal Place to Work. You are empowered to push the boundaries of science and fuel your entrepreneurial spirit. Theres no better place to make a difference in medicine patients and society. An inclusive culture that champions diversity and collaboration and is always committed to lifelong learning growth and development. Were on an exciting journey to pioneer the future of healthcare.
Date Posted
16-Feb-2026Closing Date
AstraZeneca embraces diversity and equality of opportunity. We are committed to building an inclusive and diverse team representing all backgrounds with as wide a range of perspectives as possible and harnessing industry-leading skills. We believe that the more inclusive we are the better our work will be. We welcome and consider applications to join our team from all qualified candidates regardless of their characteristics. We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment) as well as work authorization and employment eligibility verification requirements.
Required Experience:
IC
Key Skills
- Sales Experience
- Crane
- Customer Service
- Communication skills
- Heavy Equipment Operation
- Microsoft Word
- Case Management
- OSHA
- Team Management
- Catheterization
- Microsoft Outlook Calendar
- EHS
About Company
AstraZeneca is an equal opportunity employer. AstraZeneca will consider all qualified applicants for employment without discrimination on grounds of disability, sex or sexual orientation, pregnancy or maternity leave status, race or national or ethnic origin, age, religion or belief, ... View more
