Innovation & Business Excellence Director CE

KEY RESPONSIBILITIES:

Strategic Leadership and Business Excellence

• Shape the marketing companys strategic plan for Central Europeleveragingfocused insights and market trends

• Drive sales force effectiveness initiatives (e.g. incentives customer segmentation KPI tracking)

• Ensure proper ROI calculations for strategic investments

• Collaborate with regional and global teams to align on Central European IBEX strategy

Innovation and Digital Transformation

• Define and implement the overall digital strategy for commercial business in Central Europe

• Develop and implement advanced analytical capabilities such as AI Machine Learning and Predictive Analytics

• Lead the digitalization efforts across the entire organization

• Identifyand conceptualize new healthcare service opportunities using disruptive technologies

Data Science and Business Intelligence

• Maximize commercial impact through greater insights and analytics (data science)

• Implement patient and customer data strategies to enhance sales and improve customer experience

• Generate quantitative and qualitative insights on clients and competitors

• Ensure data-driven decision-making processes across the organization

Customer Engagement Excellence

• Design and implement omnichannel strategies to provide differential value to customers

• Optimizedigital assets and create standardized customer experiences

• Incorporate innovative channel approaches into brand plans

• Enhance core commercial capabilities (e.g. Account Working Coaching digital capabilities)

Capabilities and Talent Development

• Lead the strategy for planning training projects and commercial skills development

• Ensure alignment of training materials with company policies and compliance requirements

• Attract develop andretainhigh-performance team members

• Promote a culture based on AstraZenecas values

Healthcare Innovation and Patient Solutions

• Lead innovativedata drivenhealth solutions that improve access adherence and patient outcomes

• Expand healthcare innovation partnership initiatives

• Collaborate with various stakeholders (authoritieshealth professionals patients public entities societies associations)

Cross-functional Collaboration and Stakeholder Management

• Work closely with Strategy & Planning Commercial Operations and other relevant departments

• Engage with external stakeholders to support business objectives

• Coordinate internal resources and external suppliers to ensure project success

• Represent IBEX in the Central European Senior Management Team

Compliance and Risk Management

• Ensure all activitiescomply withapplicable external and internal regulations

• Oversee the ethical implementation ofnew technologiesand data-driven initiatives

• Collaborate with Medical and Compliance leaders tomaintainintegrity in all operations