CVRM Global Medical Digital Strategy & Innovation Director

Position Summary

TheCVRM(Cardiovascular Renal Metabolic including Obesity & related conditions)Global MedicalDigital Strategy&InnovationDirectorwill play a pivotal role within the newBiopharmaceutical Medical(BPM)Scientific Communications(SciComms) function responsible for developing and executing a dynamic digital strategy to enhanceomnichannelscientific communications capabilities and organizational impact. This role willarchitect omnichannel solutionsdrivedigital transformation and the adoption of innovative technologies thatempowermedicalteams andenable scalablecompliant and high-impact scientificcustomerengagement.Reporting to the Senior Director Global Medical Content Strategy theywill collaborate closely withGlobal and Local Market Medical teams as well as thebroader Scientific Communications teamto drive strategies and maximize opportunities across theportfolio.

Key Responsibilities

Digital Strategy Leadership& Capability Development:

• Develop refine and operationalizeGlobal Medicaldigital strategiesand capabilitiesthat support omnichannel customer engagementwith a specific focus on CVRM Therapy Area goals.

• Work closely with Medical Affairs teams toidentifykey areas tofocusdesign and co-create scalable digital solutions thatsupport the transformation of medical evidence and confidence activities.

• Identify pilotimplementand championemerging technologiesincluding artificial intelligence (AI) automationandadvanced analyticsto drive omnichannel scientific engagement.

• Drive theadoption ofdigital-first mindset and the delivery ofglobal capabilities and standards for use by Global TAs and local markets throughhands-on trainingguidanceandtools(e.g.Medical DigitalEnablement Playbook)

• Lead change management initiatives to drive adoption and cultural transformation.

Omnichannel Scientific Engagement:

• Serve as CVRMGlobal Medicalpoint of contact for seamless execution of strategy including the delivery of digital campaigns/tactics

• Partner withGlobal Medical and others in ScientificCommunications functionto deliver seamless tailored and scalable engagement through digital virtual social web and live platforms. Lead initiatives to ensure scientific communications meet the diverse needs of healthcare professionals external stakeholders advocacy groups and internal teams.

• Drivemedically owneddigital channels to ensure they areleveragedto maximum potential

• Contribute to the ongoing evolution ofthe Advanced MedicalEngagement Model and digital strategy (channel engagement content transformation and advanced HCP analytics and insights)

• Lead the translation of global digital strategy into locally executable compliant and measurable plans ensuring strategies are designed for local from the outset.

• Partner with CVRM Medical teams across priority markets to co-create adoption pathways and activation kits.

• Establish feedback loops to bring local insights and performance data back into global roadmaps iterating standards content formats and channel guidance to accelerate in-market execution and scale what works.

Cross-Functional Partnership & Stakeholder Alignment:

• Collaborate extensively withcross-functional stakeholders in CDHGBS GCIT and across businessunits(OBU RDU) to ensure medical digital strategy aligns with enterprisestrategy;partner on driving adoption of common digital standards.

• Align withLocal market andGBSstakeholders toestablishedGlobal to Local ways of working

• Stay at the forefront of digital trends and best practices in medical scientific communications actively sharing insights innovations and learnings across the organization.

Governance &Measurement:

• Establish andmaintainrobust governance of all digital platforms systems and processes to ensure compliance with global/local regulatory requirements corporate codes of conduct and data privacy standards.

• Develop andmonitordigital performance metrics (adoption rate engagement operational efficiency scientific impact)leveraginganalytics stakeholder feedback and industry benchmarks to guide decisions and iterate rapidly.
  

Minimum Qualifications

• Bachelorsdegree inmedical orhealth/life sciences business informatics engineering orrelateddiscipline

• 3 years experience in digital strategy transformation technology adoption or innovation leadershippreferably in medical scientific or pharmaceutical environments

• Significant experiencewith digital/omnichannel engagement solutions digital marketing web strategyAI/automationsolutionsandplatforms

• Strong understanding of governance compliance and regulatory principles within global scientific or medical communications

• Experience in managing agencies vendors or external solution providers

• Strong project management skills with proven ability to lead cross-functional teams and projects in matrixed global organizations

• Excellent communication organizational and training skills with a commitment to upskilling and continuous improvement

• Strategic thinker with an agile growth mindset and resilience in complex ambiguous environments

Desirable Qualifications

• In-depth knowledge of Medical Affairs with experience of working acrossglobal regional and local networks

• Familiarity of the pharmaceutical industryengagement platforms content management systems CRM tools and multi-format delivery channels

• Record of building digital culture and leading change in multidisciplinary multicultural teams